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Hunter’s New Brand Identity Spearheads Nature Activists in Debut Campaign 

Most famously associated with the sloshy mud fields of Glastonbury, the Great British wellington boot maker, Hunter, announces a refreshed identity with Jimmy Choo’s Paolo Porta and Burberry’s Claudia Plant at the helm of the change. Hunter debuts its new identity that brings a focus to nature and stewardship with a campaign aptly titled “For The Outside World.” Tapping its 160 year heritage of boots made for wilderness exploration, the brand tells the stories of those who are conserving nature and raising climate awareness through purposeful, community-driven work. The inspiring campaign, shot by photographers Ryan Lowry, Anton Gottlob and Alexandra Leese, goes from New York to London, connecting these individuals from all walks of life as they wear the globally-loved Hunter Originals range. Take a closer look at the powerful Hunter campaign in the gallery above. Shop the Originals collection available on the Hunter online store, with prices starting at $85 USD.For more on outdoor footwear news, get the latest on Salomon’s collaboration with and wander here.

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First Look at the Air Jordan 1 Element GORE-TEX “Light Bone”

The GORE-TEX-equipped Air Jordan 1 Element is a shoe that enables Air Jordan 1 lovers to stay in their favorite silhouette no matter how inclement the weather may become. It was first revealed in a black/gray colorway earlier this fall, and now ahead of its speculated December debut it’s also surfaced in a “Light Bone” makeup.What makes the Air Jordan 1 Element GORE-TEX so compelling is that it retains much of the shape and structure of a regular Air Jordan 1, sacrificing none of its classic Jordan Brand style in pursuit of performance. On the “Light Bone,” this updated look is communicated with “Sail” ripstop material on the toeboxes, quarter panels and tongues, while “College Grey” nubuck is used on mudguards, eyestays and collars. The eponymous “Light Bone” tone appears on collar flaps and heels alike.Black is introduced into the mix as well, making its presence felt on the laces and branded hits — namely the printed Swooshes, stamped GORE-TEX logo on the lateral heel, the OG Air Jordan ball-and-wings graphic on the collar flap and the tongue’s hybrid badge, which brings its inner text to the outer half. Down below, white midsoles and black outsoles round off the look.The Air Jordan 1 Element GORE-TEX “Light Bone” will likely release this December, with early reports placing its arrival on the first of the month. However, an exact date of arrival has yet to be confirmed by Nike. Expect the MSRP to be set at $200 USD. For more from the world of the Jumpman, be sure to check out rumors of two new Travis Scott x Air Jordan 1 Low colorways.

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Hobo Joins MAMMUT for an Elevated Take on the Sapuen Low GTX All-Terrain Shoe

hobo joins premium Swiss outdoor company MAMMUT for a collaborative take on its Sapuen Low GTX trail shoe.Clad in neutral tones that reference nature, beige, khaki, and sand makes its way on the all-terrain shoe’s breathable textured uppers while olive and white appear on the structural parts of the shoe like the deep-treaded outsole and supportive midsole. Preparing its wearer for the elements are details like Flextron Technology for natural rolling movement of the foot, and a GORE-TEX membrane to protect the foot from mud and water.Rounding off the design are orange laces, insoles, and co-branding at the heel. Look for this outdoor shoe over at COVERCHORD for a price of ¥18,000 JPY (approximately $170 USD). View this post on InstagramA post shared by hobo (@hobo_official)In other footwear news, the GORE-TEX-equipped Nike Pegasus Trail 3 receives a brown/volt makeover.

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