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Hunter’s New Brand Identity Spearheads Nature Activists in Debut Campaign 

Most famously associated with the sloshy mud fields of Glastonbury, the Great British wellington boot maker, Hunter, announces a refreshed identity with Jimmy Choo’s Paolo Porta and Burberry’s Claudia Plant at the helm of the change. Hunter debuts its new identity that brings a focus to nature and stewardship with a campaign aptly titled “For The Outside World.” Tapping its 160 year heritage of boots made for wilderness exploration, the brand tells the stories of those who are conserving nature and raising climate awareness through purposeful, community-driven work. The inspiring campaign, shot by photographers Ryan Lowry, Anton Gottlob and Alexandra Leese, goes from New York to London, connecting these individuals from all walks of life as they wear the globally-loved Hunter Originals range. Take a closer look at the powerful Hunter campaign in the gallery above. Shop the Originals collection available on the Hunter online store, with prices starting at $85 USD.For more on outdoor footwear news, get the latest on Salomon’s collaboration with and wander here. Click here to view full gallery at HYPEBEAST

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