Blog

SummaryNike Atelier taps Victor Wembanyama for a bespoke capsule rooted in French craftsmanship and athletic heritageThe collection reimagines the legendary T90 Laser III football boot as a pure lifestyle silhouetteA tailored LenoWoven jacket crafted from an innovative cotton yarn adaptation completes the offeringAs the driving force behind the craft-forward initiative, Nike continues to invite world-class athletes into the fold of Nike Atelier. Following standout creations for athletes like Team France’s Désiré Doué and Tennis star Jannik Sinner, the bespoke division is now rethinking a football staple through the streamlined Nike Atelier Total 90. Debuted by Doué’s teammate Victor Wembanyama, Nike Atelier also revealed a bespoke creation made especially for “Wemby.”Shaped by precision and a distinctly French lens, the campaign centers primarily on the legendary T90 Laser III, a pitch silhouette celebrated for its structural integrity and prowess. Rendered into its purest lifestyle form, the shoe perfectly aligns with Wemby’s personal ethos that “comfort always comes first” by stripping back the on-field armor for a restrained off-field execution.Beyond the footwear, the collection highlights a bespoke Nike Atelier LenoWoven jacket that pushes performance innovation into new, wearable territory. The outerwear piece is intricately crafted from a specialized cotton yarn adaptation, utilizing advanced material technology originally developed for elite Nike Football boots. Described as “Excellence, embodied,” the capsule is a true “One of One” testament to how far heritage design can be pushed when tailored to a generational talent.The Nike Atelier Total 90 capsule is available for preorder on July 20 via The Broken Arm (Paris), Dover Street Market (Paris), Nike Soho, Nike HOI (NYC), and SNKRS (North America).

Name: Air Jordan 16 Retro OG “Ginger”Colorway: Ginger/WhiteSKU: IX7269-700MSRP: $245 USDRelease Date: Summer 2027Where to Buy: NikeJordan Brand is officially preparing to retro the legendary Air Jordan 16 Retro OG “Ginger” for the upcoming season. According to information shared by @zsneakerheadz, @brandon1, the highly anticipated return revives a classic silhouette that has remained untouched since its inaugural retail launch over two decades ago.Originally debuting in 2001, the lifestyle-focused colorway gained widespread recognition when Michael Jordan laced them up on-court during his memorable tenure with the Washington Wizards. Designed by Wilson Smith III, the sleek silhouette is heavily inspired by high-end dress shoes and marching band boots, blending corporate sophistication with peak basketball performance. The model is highlighted by its signature Light Ginger golden suede removable magnetic shroud, engineered to offer enhanced midfoot support or a streamlined aesthetic fit for off-court wear.Beneath the protective shroud, the shoe hides a clean white mesh and patent leather base construction that delivers a striking color-blocked contrast. Dark Charcoal accents contrast the bright golden upper, appearing across the inner bootie, tongue branding, and sections of the outsole. For performance, the retro maintains its traditional full-length Zoom Air cushioning system inside the midsole layout to complete the historic design.The Air Jordan 16 Retro OG “Ginger” drops Summer 2027. 

Name: Jacquemus Tennis Soft Orange SneakerColorway: OrangeSKU: FOM00175AC01C23750MSRP: $490 USDRelease Date: Available NowWhere to Buy: JacquemusJacquemus’ “Orange Sneaker” from The Tennis line is a playful yet refined design inspired by the fruit itself, blending luxury craftsmanship with whimsical detailing. It features a grained and crocodile‑embossed leather upper in a vibrant soft orange tone, designed to mimic the texture and richness of citrus skin. Its silhouette is defined by an almond‑shaped toe, flat laces and embossed Jacquemus logos on both the tongue and heel tab. A standout embellishment is the removable leather “orange leaf” tag, embossed with the brand’s logo, which reinforces the playful fruit‑inspired concept while adding a collectible detail.Underfoot, the sneaker is finished with a rubber outsole in Jacquemus’ signature Rond‑Carré shape, ensuring durability and a distinctive profile. The removable leather‑covered insole enhances comfort, while the slim fit construction encourages sizing up for optimal wear. Balancing bold color with subtle branding, the Orange Sneaker embodies Jacquemus’ approach to blending everyday references with high‑end design, positioning the model as both a statement piece and a versatile addition to contemporary wardrobes.