Adidas and family-owned Miami footwear retailer Shoe Gallery poured their creative juices into a new collab celebrating one of The Magic City’s most beloved cultural symbols—the mango—with an exclusive “Thinking of You” Adizero Evo SL running and lifestyle shoe in colors inspired by the tropical fruit. The shoe and marketing to support it draw inspiration from the tradition of picking mangoes from backyard trees and gifting them to family and friends, infusing a very Miami ritual into a performance silhouette.
The Adidas x Shoe Gallery “Thinking of You” ADIZERO Evo SL releases exclusively at Shoe Gallery, a favorite destination of sneakerheads for its limited-edition and exclusive releases, on November 14th. The unisex style features a cream colorway with bright green 3-Stripes and a mango-inspired yellow-to-orange gradient “Thinking of You” is written on the lateral midsole. Adidas’ responsive Lightstrike Pro cushioning provides race-inspired performance in a streamlined silhouette that’s equally well suited for serious running and everyday style. (MSRP $150)
Juicing up the collab is a short film by Miami-based creative Roberto Genao that doubles as a narrative ad promoting the shoes. Shot across backyards, porches, neighborhoods, and running routes, it showcases the role of mangoes in everyday life and highlights their importance as a symbol of community and connection.
Adidas and Shoe Gallery are also promoting “Thinking of You” through events that connect Miami’s running, food, and creative scenes. These include a friends and family celebration at Shoe Gallery that took place November 5 and a community run set for November 12, and culminate in Nuestro Mercado, hosted at Shoe Gallery and co-presented with Our Market Miami and Up 2 Something Studios. The event will include more than 10 vendors offering mango-inspired food as well as vintage products, local art, a salsa class, vinyl records, and music, with the goal of celebrating the many cultures that shape Miami.
“When we started thinking about what this collaboration could represent for Shoe Gallery, we wanted it to feel unmistakably connected to Miami,” says Danny Waserstein, owner of the downtown Miami store, founded in 1979. “Mango season is one of those traditions that has a way of bringing people together, and there’s something special about how naturally it becomes part of everyday life here. This shoe gave us a way to celebrate that feeling while bringing it into a space we know well: footwear, style, and community.”
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