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The Nike x Procell Total 90 Heirloom Salutes NYC’s Underground With Liim

SummaryNYC rapper Liim fronts the Procell x Nike Total 90 Heirloom collaboration, a vintage-inspired tribute to the 2002 football boot featuring plaid uppers and brown patent leather.Dropping May 16, 2026, the release marks the duo’s second partnership, leaning into Procell’s signature aged aesthetic and Lower East Side roots.NYC-based rapper Liim is the face of the new Procell x Nike Total 90 Heirloom launch, the partners’ second collaboration since their first footwear drop in 2019. The campaign couldn’t get more NYC (specifically Lower East Side) with the Bowery-based vintage boutique behind the design and New York-native Liim fronting the debut.Shortly after sharing a preview depicting a plastic-wrapped plaid couch, the Liim photos landed, featuring the matching plaid uppers and brown patent leather overlays. A tribute to the 2002-born “Air Zoom Total 90,” the recently issued Total 90 has resurfaced as a popular model among the football boot surge in sneakers.⁠ While recent Total 90 models have focused on bold colorways, including Silver/Black and Dynamic Yellow, Procell leans into its vintage shop roots with a softened plaid pattern and brown overlays.The collaborator first reinterpreted the Nike Air Force 1 Low with the “Muslin-Desert Ore” variant, rendering the typically white upper makeup with a textured off-white fabric. The aged look complements Procell’s aesthetic, a mix of vintage graphic tees, archival designer pieces, and retro grails, which have made the shop a favorite of notable artists like Frank Ocean.⁠The Nike x Procell Total 90 Heirloom will be available starting on May 16, 2026, via Procell (5 Delancy St, NY, NY) and select Nike stockists.

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JW ANDERSON Just Turned Diadora’s 1975 Runner Into Your Next Obsession

Italian sportswear has quietly become one of fashion’s most enduring reference points. Long before luxury labels started mining the aesthetics of terraces, tracksuits and archival runners, brands like Diadora were already shaping the visual language of sport through performance design and technical craftsmanship. Now, that history is being pulled back into focus through a new collaboration with JW ANDERSON, marking the label’s first-ever project with the heritage footwear company.At the center of the release is the Equipe trainer, a silhouette originally introduced by Diadora in 1975 for elite runners. While plenty of archival sneakers get revived today, the Equipe carries a different kind of weight because it comes from a pre-sneaker-boom era when performance footwear was still deeply tied to athletics rather than lifestyle. Jonathan Anderson taps directly into that lineage, keeping the shoe’s lean runner profile intact while pushing it into a more fashion-forward space through saturated color treatments and elevated detailing.The timing also makes sense culturally. Slim runners, technical nylon and understated athletic silhouettes are increasingly replacing oversized statement sneakers. The shoe features a streamlined build with a swallowtail toe, heel-wrapping outsole and subtle branded hardware, balancing performance history with and understated design language.The collaboration was first previewed in JW ANDERSON’s AW26 lookbook, and our Hypebeast exclusive features unreleased campaign imagery starring actor Conor Sánchez, photographed by Sammy Khoury. Available in four colorways — Green Night, Navy Peony, Empire Red and Princess Blue — the project also highlights the craftsmanship coming out of Montebelluna, Italy, a region long considered one of the spiritual homes of technical footwear production.The limited-edition release arrives May 15 through select JW ANDERSON stores, Nordstrom and both jwanderson.com and diadora.com.

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Earth Tones Arrive on the Classic Y2K-Inspired New Balance 1000 “Timberwolf”

Name: New Balance 1000 “Timberwolf”Colorway: Timberwolf/CreamSKU: U10006RMMSRP: $170 USDRelease Date: Summer 2026Where to Buy: New BalanceNew Balance’s vault continues to pay massive dividends. After officially reviving the archival 1000 silhouette earlier this year through high-profile collaborations and strategic mainline drops, the Boston-based sportswear giant is keeping the momentum rolling. Next up for the chunky, Y2K-era runner is the “Timberwolf” colorway, a versatile and earth-toned iteration that perfectly bridges the gap between retro tech aesthetics and modern, everyday wearability.First introduced at the turn of the millennium, the New Balance 1000 has quickly become a focal point of the brand’s lifestyle catalog. The “Timberwolf” edition plays into the current market demand for understated, easy-to-style palettes. The upper features a lightweight, breathable mesh base dressed in crisp “Sea Salt,” overlaid with smooth synthetic leather and suede panels in the titular “Timberwolf” hue—a muted, greyish-beige that provides a subtle, trail-ready aesthetic without leaning too far into full gorpcore territory.True to its performance running roots, the silhouette doesn’t sacrifice comfort for style. The shoe sits atop a robust, sculpted midsole equipped with New Balance’s signature ABZORB cushioning technology in the heel and forefoot, alongside a Web stability pillar, providing exceptional shock absorption and support. The retro-futuristic design is tied together with classic branding hits, including the iconic “N” logo on the midfoot and standard “1000” embroidery near the toe cap.As neutral, transitional tones continue to dominate the footwear landscape, the “Timberwolf” colorway offers a clean, rugged alternative to the vibrant metallics and bright colors seen on previous 1000 releases. Whether you are an old-school runner fanatic or a newcomer fully embracing the Y2K trend, this earthy drop is a worthy, everyday addition to the rotation.

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