Month: August 2021

Reebok has proven to be one of the industry’s most playful collaborators, and following on from its recent $2.5bn USD sale, the footwear giant is back with a sweet treat in the form of a Jelly Belly collaboration, reworking the Instapump Fury and the Club C Legacy.As of late, Reebok has been showing many footwear brands how to have fun with collaborations, releasing pairs inspired by Jurassic Park, the Power Rangers, the hair colorist Daniel Moon, and many more. For the Jelly Belly collaboration, Reebok pumps its pairs with flavor and color, livening them up with plenty of apt references.For example, the Instapump Fury is served in a colorway comprising “Retro Yellow/Neon Cherry/Blue Blink,” which combines yellow mesh on the toe and forefoot with a reddish-orange mesh on the mid-panel base alongside a matching red rubberized heel section. Intersecting this is the Instapump Fury’s mid-panel overlay that appears in a multicolored jelly material, working with green, blue, and orange hues that compliment the blue and cream midsole component.Additionally, this sneaker also features a Jelly Belly jellybean logo on the heel in orange, themed insoles, and an outsole that combines green traction sections with a blue carbon weave.As for the Club C Legacy, things are equally whacky. A core colorway divided between “Coal,” “Sport Violet,” and “Pale Yellow” make up the shoe, but a mixture of materials make for something rather busy. Black suede adorns the toe before engineered mesh works the base of the shoe elsewhere, and a hazardous yellow and black section has been added to the front quarter for good measure. This is because the Club C Legacy is themed around Jelly Belly’s Bean Boozled collection of flavors, which have not only been added as a graphic on the inner tongue, but also inspire details such as the question and exclamation marks on the heels, and lastly, the tongue tag branding.Details are in abundance here, and make one of Reebok’s most creative collaborations to date. The collaborative pairs will drop on sites such as Overkill on September 1, with the Instapump Fury retailing for €199 EUR (approx. $233 USD) and the Club C Legacy costing just €109 EUR (approx. $128 USD).In case you missed it, here are this week’s biggest footwear drops.

As 2021 marks the 50th-anniversary of Nike’s Swoosh – created on June 18, 1971, the footwear giant has added the Blazer Mid ’77 to its “First Use Pack.”Coming in two colorways – “Deep Royal Blue” and “Orange,” the uppers are built primarily with canvas base layer and shaggy suede overlays on the mudguard and eyestay panels. For the sidewalls, the original Swoosh design can be spotted in different forms such as embroidered borders of the logo with “First Use June 18, 1971” printed above on the lateral side, while the medial side is marked with a leather Swoosh. Double laces sit above the exposed foam tongue with a classic Nike Sportswear graphic, accented by a removable Swoosh aglet with diamond. Contrasting color retro Nike branding at the rear, classic white rubber midsoles and outsoles complete the look of shoes.Priced at $110 USD, the Blazer Mid ’77 in “Deep Royal Blue” and “Orange” can be purchased at the company’s website.For more footwear news, Vault by Vans introduces the new Boot Skoot LX silhouette.

Following its collaborative release alongside Fred Perry earlier this month, Manchester-based retailer Oi Polloi returns with its latest editorial, this time centered around Superga and its epochal 2706 OG silhouette.Founded by Walter Martiny in Turin, Italy, 110 years ago, Superga became renowned for its plethora of canvas-style shoes with oversized vulcanized rubber soles. From technical sports shoes, beach sandals and rubber rain boots, Superga’s attention to craft and longevity stood them in good stead, and is still something that sees them considered one of the go-to footwear brands today.Now, for Fall/Winter 2021, Oi Polloi is spotlighting the brand’s 2706 OG silhouette as it captures three forthcoming iterations with an editorial shot at Benvenuti, a traditional Italian restaurant located in Hazel Grove, Stockport.“For me, Superga and Italian design in general is really good at offering affordable, every-man designs, without dipping in quality,” explains Oi Polloi founder Steve Sanderson. “The Italians have a socialist sort-of approach to design. When you think about Italy, your mind might jump to the really high level design stuff, like Ferraris and exotic fashion houses, but I think they excel when they’ve made things a bit more democratic”.Superga’s 2706 OG is dropping in three colorways on August 26 and will be available via the Oi Polloi webstore.In other news, New Balance’s Made in the USA 990v5 has been given a Vivid “Virtual Violet” makeover.