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The Atlanta Shoe Market Preview: Fly London

Fly London is sticking with the recipe it’s been cooking for 32 years. Namely, to break fashion patterns by creating original designs using traditional construction techniques in an unusual way. Fly London is different, new, undisciplined (in a good way), and, above all, fresh, says Kevin Bosco, cofounder of Bos. & Co. and the brand’s North American distributor.
For Fall/Winter ’26, Fly London’s men’s collection moves to new areas in both fashion-athletic inspirations—and answers the call for a return to dress-up.

In women’s, signature wedges continue to be a lead story. Platforms feature a real retro vibe in the Everly and Franklin collections. Ditto for the Glimmer and Primrose collection, both of which also feature flex rubber foreparts to make this an all-season dress option. “Bright finished leathers and bright colors, along with unique silhouettes, fit right into the Fly London recipe,” Bosco says, adding, “Patent and burnished leathers and soft metallics round out the story.”

Last but not all for this upcoming season is Fly London’s Classics program. The collection features fresh takes with new toe shapes and different heel heights. “Bold colors are also key, which is a trademark of the brand,” Bosco adds, “and color sells with Fly London!”

 
 
 
The post The Atlanta Shoe Market Preview: Fly London appeared first on Footwear Plus Magazine.

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