This year marks the 20th anniversary of Ecco’s iconic Offroad Yucatan sandal for men and women, and celebration plans are underway for Atlanta.
“When a style continues to be a top seller two decades after its launch, it has certainly earned icon status,” says Dan Leonardi, Ecco’s chief sales officer, Americas. “While many brands have introduced similar sport sandals over the years, the Ecco Offroad Yucatan remains the gold standard. It consistently leads the market not because it’s the cheapest [at $140], but because it’s the best in terms of quality, comfort, and durability.”
Millions of fans around the world own multiple pairs of the popular style, according to Leonardi. And when shoppers keep coming back to the same shoe, that speaks volumes. “We’re proud to mark this milestone and use it as an opportunity to introduce the Offroad Yucatan to a new generation of consumers,” Leonardi says.
In other news…
Made in the Suede: Look for a palette of rich, earthy, natural tones in supple suedes sourced directly from Ecco’s leather tanneries on both the deconstructed dress-casual collection and the latest evolution of the Soft sneaker franchise—Soft 10 for men and Soft 11 for women. These suede styles are designed to pair effortlessly with bare feet for a chic, relaxed summer look.
“It’s all about versatile styling, lightweight comfort, and elevated materials that feel as good as they look,” Leonardi explains.
Top Priorities: In the face of tariff headwinds, Ecco’s primary goal is “to strengthen our presence and partnerships within the independent retail market, which remains vital to our business,” says Leonardi. “We want to reinforce Ecco’s legacy as a truly unique brand—one that’s still family-owned and rooted in a tradition of shoemaking excellence.
“Since entering the U.S. market in the early ’90s, back when European comfort was still a novel concept, we’ve stayed true to our identity: a global company driven by innovation, craftsmanship, and a deep commitment to quality,” he adds. “The Atlanta show gives us the perfect platform to remind the footwear community of what sets Ecco apart.”
Men’s Soft 10 Sneaker in Camel
Men’s Soft 10 Sneaker in Tarmac
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