The days of shoes being announced and then placed neatly on shelves to be purchased at a customer’s convenience are long gone. Nowadays, the product cycle often starts with a blurry first look at a pair stolen from a factory, a celebrity co-sign and weeks of build-up. You’re often fatigued at the mere thought of the shoe well before it even drops.Brands are no longer provided the opportunity to fully introduce a project they’ve worked on for months, or, in many cases, years, because there’s already been countless conjecture-filled internet discussions declaring them fire or “bricks.” However, brands such as
