Tara McRae, Skechers CMO
Skechers has named footwear and sportswear marketing veteran Tara McRae as CMO for the brand, now the world’s third-largest footwear company. McRae, who most recently served as president and managing director of Puma North America, steps in at a pivotal time for Skechers, which transitioned to private ownership under 3G Capital last fall after 26 years as a public company and is continuing to expand across international markets.
“I’m only a week in, but I’m already blown away by the brand, the product, the ambition—and most importantly, the people,” McRae wrote in a social media post announcing her new role. “Skechers has carved out a massive piece of the global footwear market by unapologetically doing its own thing since 1992. Getting to work with the founders and many of the team who has been here since the early days, alongside a bunch of other newbies has been awesome. I’m excited to roll up my sleeves, get to know everyone, and get to work.”
McRae brings extensive experience in footwear marketing to her new position, including being the first female president of Puma North America, a position she held for a year. During two stints at Puma, she served as senior vice president of brand and strategy after working in brand management, sports marketing, and media planning. She also held senior marketing positions at Clarks, where she led the brand’s first global ambassador campaign, helped develop collaborations with Supreme and Kith, and was named to Forbes’ annual Entrepreneurial CMO 50 list recognizing chief marketers driving business growth.
The post Skechers Welcomes Tara McRae as Chief Marketing Officer appeared first on Footwear Plus Magazine.
