Coachella is as much about style as it is about sound, and Skechers struck a major chord at the festival this week with two buzzworthy events showcasing their newest fashion-meets-function products.
The comfort-tech brand kicked things off by showcasing its Cozy Fit styles at Billboard’s invite-only, pre-fest party The Arrival, held at a private estate in Indio on April 9th. Invitees got a chance to see the collection, built to keep wearers comfortable when they’re standing for long periods of time (as one does at Coachella, where fans are often on their feet for 12+ hours straight and take 20,000+ steps daily). Also on display were festival-friendly Hands Free Slip-ins styles, practical for their machine-washability as well as their hands-free easy-on/easy-off.
Skechers kept up the pace the next night at Nylon House in the Desert, held at Desert International Horse Park, hosting an immersive Aero Burst lounge. Here, festivalgoers got a chance to check out the brand’s latest running innovation—Skechers Aero Burst, a lightweight trainer with responsive cushioning (also available in a Hands Free Slip-ins version). Attendees were invited to choose a pair onsite to wear throughout the weekend, helping to keep those thousands of steps painless and fashionable.
Photos: Zach Hilty
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