French sports and outdoor brand Salomon opened its first Brooklyn store this week, a sister to its SoHo location and the company’s fifth brick-and-mortar flagship store in the U.S. The 1,120-square-foot space will showcase the brand’s Sportstyle collection of footwear, which blends performance technology with modern, urban style.
“The Williamsburg store is designed to give shoppers a deeper, hands-on experience with our footwear,” explains Jenny Taylor, vice president of marketing for Salomon North America. “Whether a shopper is already familiar with Salomon or discovering the brand, our staff bring authenticity, expertise, and dedication to educating consumers and can offer personalized guidance on how to style the shoes for everyday wear.”
The Sportstyle collection channels Salomon’s alpine roots into a fast-growing line of technical running and hiking footwear that’s rugged, practical, and stylish enough to turn heads in famously artsy, trendy Williamsburg—or any other city.
Taylor predicts that the brand’s newest silhouette—the XT-Whisper, an archival silhouette reintroduced earlier this year—will resonate especially well with style-savvy Brooklynites. “Its balance of style, comfort, and versatility aligns well with the neighborhood’s fashion-forward, active consumer base,” she says.
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