Since its arrival on the scene in the late 1940s, PUMA has always pushed boundaries and looked to the future in its designs.
From the world’s first soccer boot with screw-in cleats to world-record 100m dash times run in PUMA shoes in 1954, the brand has been on the forefront of athletic technology.
Or consider the classic PUMA Suede, which arrived in 1968 and was groundbreaking in its use of materials. Until then, sneaker uppers were only really made from leather or canvas, but Rudi Dassler’s designers flipped the script. They wanted to create something softer, stronger and for the streets — and they did that to great success.
Trends in the 2020s lean towards retro running styles that blur the lines between old-school cool and new technology, and PUMA is all over that with its Future Rider line, an update to the 1980s Fast Rider model.
Now you can get ready to enter a new reality with PUMA’s latest release, the Mirage Tech.
Its trippy colors, eye-catching layers, and futuristic elements take inspiration from the lights, energy, and atmosphere of EDM shows.
The runner, which takes style cues from those classic PUMA models but blasts them into the 21st century, is created using vegan-certified materials.
The upper combines mesh and textile panels atop a CMEVA midsole for lightweight cushioning, while a sticky rubber outsole brings the traction and stability.
And if you needed any further proof of its futuristic style, it’s worn here by French artist, producer and musician DJ Snake.
Snake has worked with the industry’s biggest names, including Lady Gaga, Justin Bieber, Lil Jon, J Balvin, Selena Gomez, Skrillex and more.
So if there’s anyone who embodies the colors and energy of EDM captured by Mirage Tech, it’s him.
Pick up your own pair of the PUMA Mirage Tech, available now at finishline.com and in stores.
We’ve recently partnered with Afterpay, giving you the option to cop now and pay over time. Take advantage and build the closet of your dreams.
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