Blog

New Yorkers, you might’ve stumbled across a car wreck on your commute this morning – and not just any car wreck, a Nigel Sylvester x Air Jordan 4-branded concrete brick crushing a busted, brand-less, black BMW. Welcome to the beginning of the BRICK AFTER BRICK rollout.Sylvester, in partnership with Brooklyn-based mixed-media artist FRIDGE, has set up a striking art installation outside Greg Yuna’s Mulberry St. storefront dubbed “The Weight of Progress.” Ushering in the formal release rollout for the imminent BRICK AFTER BRICK x Air Jordan 4 collaboration, the exhibit had everyone stopping in their tracks in the middle of the busy NYC street. The most contained car wreck you’ll ever see across the city’s five boroughs, “The Weight of Progress” nailed it even down to the details, with glass scattered on the street surrounding the staged wreck, and a “BAR SPIN” vanity plate on the vehicle itself.”It symbolizes the wins, challenges, and obstacles that come with achieving a goal and sustaining success,” explained Sylvester in an Instagram caption. “The path isn’t always easy—it demands consistency and discipline, but when you push through, the payoff is real.””From the start, it felt like a true creative dialogue – as we’re both from New York – there was synergy,” added Fridge. “The sculpture itself is made from about 500 pounds of foam, all hand-sculpted and then finished using CNC techniques to make it come to life. We used paint with sand and rocks in it to give the sculpture that real, gritty texture—it wasn’t enough for it to look like a brick, it had to feel like one.”The installation links directly to the companion, Tetris-inspired BRICK AFTER BRICK mobile game, which brings the storytelling from the NoHo streets and collaborative shoes directly to the screen, extrapolating the same themes of discipline and hard work to effectively cement the BRICK AFTER BRICK narrative ethos.At the end of each of the next three weeks, the top scorer earns a completely free pair of the BRICK AFTER BRICK x Air Jordan 4 sneakers.Take a closer look at “The Weight of Progress” in our reel below. View this post on InstagramA post shared by HYPEBEAST (@hypebeast)

Name: Nike GT Cut 4 “Rob Dillingham” PEColorway: Metallic Silver/Iron GreySKU: IR1829-001MSRP: $210 USDRelease Date: May 4, 2026Where to Buy: NikeRob Dillingham’s next chapter is already taking shape, and Nike is making sure he steps onto the hardwood with ultimate confidence. Further cementing their belief in the next wave of basketball talent, the Swoosh has officially unveiled the young Chicago guard’s very own Nike GT Cut 4 PE. Joining the ranks of other rising stars like Reed Sheppard and Dylan Harper who have received similar Player Exclusive treatments, Dillingham’s inclusion in this elite lineup underscores his trajectory as one of the league’s most promising, dynamic playmakers.Aesthetically, the Dillingham GT Cut 4 PE strikes a perfect balance between refined luxury and on-court edge. The upper is dominated by sleek Metallic Silver and Iron Grey tones, sharply contrasted by gold hits that give the performance model a highly polished finish. Setting this PE apart from general releases are the deeply personal touches on the heel. The shoe proudly displays Dillingham’s “Rob With Da Shifts” moniker, utilizing a clever, gear-inspired logo that seamlessly ties into his “RD4” nickname.Beyond its striking looks, the GT Cut 4 is a powerhouse of a performance sneaker tailored for exactly the type of game Dillingham plays. Engineered specifically for quick guards who rely on lethal changes of pace, sharp lateral movement, and tight-space creativity, the shoe’s responsive construction provides the perfect foundation for his shift-heavy playing style.As Dillingham steps into a bigger opportunity and continues to grow his presence in the league, fans now have the chance to lace up his exact on-court weapon.

Name: Nike Air Zoom Huarache 2K4 “White/Varsity Red”Colorway: White/Varsity Red-BlackSKU: IV3782-100MSRP: $190 USDRelease Date: May 1, 2026Where to Buy: NikeNike is digging deep into its mid-2000s basketball archives to bring back one of its most defining silhouettes. The Nike Air Zoom Huarache 2K4 is officially set to return in its classic “White/Varsity Red” colorway, adding massive momentum to a comeback run that is already generating significant hype. Often remembered as a bridge between two distinct eras of Nike Basketball, and famously championed early on by Kobe Bryant, the silhouette’s revival taps directly into a rich vein of hardwood nostalgia.Faithful to its original 2004 construction, the resurrected Huarache 2K4 surfaces with a clean, premium white leather upper. The pristine base is perfectly balanced by vibrant Varsity Red details and sharp black hits, delivering a timeless color-blocking combination that still holds up on and off the court today. Reassuring longtime fans and collectors, Nike has ensured the retro release stays true to the model’s original shape and paneling.Beyond its striking aesthetic, the sneaker retains the performance hallmarks that made it an early 2000s staple. Signature design elements like the sculpted heel counter and responsive Zoom Air cushioning setup return, keeping the shoe’s core identity completely intact. The release of this classic colorway follows recent news that Penny Hardaway and Sue Bird Player Exclusives (PEs) will also be joining the 2026 wave, proving that the Swoosh is treating the Huarache 2K4 revival with the utmost archival care.For hooper purists and sneaker collectors alike, the return of the Huarache 2K4 is a massive moment. The Nike Air Zoom Huarache 2K4 “White/Varsity Red” is scheduled to officially release on May 1, 2026.