Recovery footwear brand Oofos is partnering with outdoor lifestyle specialists Usal on a new limited-edition slip-on clog that marries modern technology with Mother Nature. The Cochno Clog is built with Oofos’ trademark impact-absorbing foam and stress-reducing contours but incorporates unique spiral graphics inspired by the Cochno Stone, a large outcropping in Scotland covered with ancient spiral petroglyphs.
The pattern resonated with both Oofos and Usal because it’s widely recognized as a symbol of growth and evolution—and because of its prevalence in nature everywhere from seashells to ferns. The clog is meant to help the wearer transition from effort to restoration after a day on the trail or exploring the great outdoors, the very type of experience Usal facilitates in cities around the world as a community-centered platform where nature lovers can book experiences from hikes to wellness workshops.
“Usal is a good fit for us because it’s a brand rooted in community and experience, centered on connectedness, personal improvement, and self-care reflection,” says Darren Brown, head of brand marketing at Oofos. “We chose the clog because it’s a versatile and multi-seasonal silhouette that is easy to slide into before or after every adventure. It can also be easily styled into everyday life for all-day recovery and ultimate comfort.
“Usal CEO Michael Washington sees how Oofos’ offerings provide a unique opportunity for his community to carry the experiences he creates with them throughout the remainder of their life and adventures,” says Brown.
The Cochno Clog features innovative OOfoam technology, engineered to absorb 37% more impact than traditional footwear foam, helping reduce stress on knees, ankles, and joints. A sculpted, contoured footbed supports arches and promotes natural alignment, allowing the body to reset, recover, and restore throughout the day.
The post Oofos Partners with Outdoor Experts Usal on Cochno Clog appeared first on Footwear Plus Magazine.