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On Combines Running and Lifestyle For Its Paradigm-Shifting Cloudnova

Swiss label On has unveiled images of its forthcoming Cloudnova Z5 sneaker, the first release from its paradigm-shifting “Editions Range,” a collection of exclusive limited footwear born and designed out of the label’s Zurich-based lab.On — who is reportedly planning for a $5billion USD IPO later this year — has named the Z5 as such thanks to its place of its conception: Zurich District 5.Combining features both running and lifestyle sneakers, the Z5 features is a fresh and unique-looking silhouette. Taking notes from its Cloudflash sneaker, the upper houses flashy neon lines and an ultra-breathable nanomesh which sits atop the sole of a classic Cloudnova, the home of On’s signature Speedboard and CloudTec sole innovations.Dressed in a “Neon White” colorway, each silhouette has been designed to hold its ground in both urban and rural environments and as such boasts a lightweight sole with extreme breathability, all the while looking pretty nice too.The limited-edition Cloudnova Z5 will be available from the On webstore from May 27, retailing at $180 USD.In other news, LIFUL has served up a sleek, minimal take of the Reebok Premier Road Plus IV.Click here to view full gallery at HYPEBEAST

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