One could definitely make the argument that momentum has never really been on New Balance’s side in the fashion that it is at the current time. The Boston sportswear imprint has a chokehold on the sneaker community as it continues to capture their hearts with its eye-catching collaborations and flurry of versatile GRs. It’s no secret that the brand has gone full-throttle on its New Balance 550, and this season it’s adding this multi-colored entry to its repertoire.A majority of the sneakers are done up with an off-white tone. Creamy applications see their way to areas like the perforated mudguards, toe boxes, tongues, collars and laces while smaller doses of beige top off the quarter panels and heels. The accents here are what do most of the talking. N logos immediately capture our gaze thanks to their yellow paint jobs, as well as tiny hits of red that show up on the lower end of the throat. From there, various shades of blue get brought to the table, a chalky muted version of which spills on the rear midsole molds while an aquatic hue pokes out through the front and back ends of the sole units.Check out a closer look right here and expect New Balance to drop these in the coming weeks.For other news, Up There has announced its New Balance 2002R “Backyard Legends” collaboration.Click here to view full gallery at HYPEBEAST
