Leading women’s basketball brand Moolah Kicks just dropped its most advanced performance sneakers to date—the Evolyte Elite (above) and the updated Neovolt Pro V3. Specifically designed for female athletes’ feet, the shoes help to enhance performance, prevent injury, and empower women on the court. In fact, the Evolyte Elite is a true game-changer for ballers, according to Natalie White, founder and CEO.
“With the launch of the Evolyte Elite, Moolah will become the first and only basketball brand—male, female or unisex—with a product featuring a dual-density midsole and full TPU plate,” explains White, who played club basketball at Boston College before founding her company in 2020. “Previously, those features were only found in the highest performance running shoes. The Evolyte Elite will revolutionize the game of basketball.”
Like all Moolah models, the Evolyte Elite and the Neovolt Pro V3 (the latest version of the brand’s bestseller) feature the company’s signature female fit, molded to biomechanically fit the female foot form. That means wearers don’t have to endure a blister-filled break-in period before their kicks get comfy.
The design is also a safety feature on the court. “From a physiological standpoint, the female foot is different than the male foot,” says White, who tests and vets every style along with fellow female hoopers. “If a player is playing in a shoe designed for male players, it increases the risk of injury.”
Equally important is the mental game women get from wearing performance footwear made with their needs in mind. “Culturally, when young players see their favorite stars in shoes made for men, it sends the wrong message about empowering the next generation,” White believes. “At Moolah Kicks, we are solely about celebrating, elevating, and seeing women’s basketball at every level.”
In addition to being carried in more than 500 stores, Moolah Kicks has a collective of high school and college athletes who wear and promote the company’s products. “Our shoes are worn in thousands of schools across the country,” White says. “We make it a priority to educate female athletes, parents, and coaches about the importance of wearing shoes specifically made for them by getting out into the community and talking about the science behind our products. We are constantly innovating to develop the next footwear technology that will improve performance on the court while reducing risk of injury.”
Of course, Moolah Kicks aren’t just for the court. “Evolyte Elite’s secure fit, superior cushioning, and breathability make it the perfect shoe for any occasion, whether you are hooping, doing any court sport, shopping at the mall, or hanging with friends,” says White.
Moolah’s mission goes beyond making great footwear, to supporting the sport its founder loves. “Moolah is leading the women’s basketball revolution, and we are a part of the infrastructure that is looking to grow the game,” says White. “Every dollar we make goes directly back into women’s basketball in some capacity. Our sole mission is to continue to grow the game at every level.”
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