FitRankings, a connected fitness and health platform, has teamed with Merrell to bring the Shared Steps Go Further Challenge to life. Throughout the month of September, participants will use the power of shared steps to help break down barriers and make the outdoors accessible to more youth by benefitting local and Big Brothers Big Sisters (BBBS) agencies across the United States and Canada. Participants can walk, run, hike and move towards a shared goal, and as steps accumulate, Merrell will donate $1 for every mile traveled to BBBS, up to $40,000. With each mile logged, participants will help Merrell and BBBS offer additional outdoor activities for Bigs and Littles to enjoy together.
“We’re thrilled to be teaming up with Big Brothers Big Sisters for the Shared Steps Go Further Challenge. This experience is a great example of how a positive ripple effect can be created simply by taking the first step,” states Adam Koepfer, Marketing Manager for Merrell. “At Merrell, we believe in sharing the simple power of being outside with everyone. No matter who you are, where you came from, who you love or how you move—everyone should be welcome in the outdoors.”
“What a true honor to align ourselves with Merrell’s mission to ‘share the simple power of being outside’ and BBBS’ mission to ‘inspire children’s passions and encourage them to achieve success in life,’” says Patrick Hitchins, founder and CEO of FitRankings. {We look forward to encouraging folks to enjoy the outdoors through this challenge
To sign up for the Shared Steps Go Further Challenge visit the Merrell x Big Brothers Big Sisters webpage, fill out the registration form and connect any app or wearable to track your activity. At the end of each day, sync your data and your activity will be automatically added to the challenge.