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Heineken Taps Shoe Surgeon and Yeti Out for “GLOCAL” Collaborations

Following its past collaborations with the likes of BAPE and Kappa, Heineken now presents a new series of collaborations with music collective and apparel imprint Yeti Out, self-taught cobbler The Shoe Surgeon, and Culture Cartel. For limited-edition apparel and accessories, Heineken Silver partners with Yeti Out for a range of T-shirts, shorts, reversible bucket hats, tote bags, and socks under the tagline “GLOBALLY KNOWN/LOCALLY GROWN.” The pieces from the Yeti Out crew feature a number of motifs including atom and globe illustrations incorporating the Heineken Silver logos.Arriving courtesy of Shoe Surgeon are 32 custom Heineken® Kicks found in the beer brand’s definitive silver, green, and red hues. The conceptual pairs feature a transparent sole midsole filled with bubbly beer as well as clear tubes circling the uppers. For a chance to own a pair of the Heineken Kicks, digital keys are offered via a purchase of the Smooth Silver Cities x Culture Cartel NFT Collection. Four buyers will be given an exclusive pair of the Heineken Kicks alongside other utilities and experiences.More details can be found on the Culture Cartel website. 在 Instagram 查看這則貼文 YETI OUT(@yetiout)分享的貼文 在 Instagram 查看這則貼文 Culture Cartel(@culturecartelcon)分享的貼文Elsewhere, FDMTL x Medicom Toy BE@RBRICK surfaces in sashiko stitching.Click here to view full gallery at Hypebeast

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