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Finn Rush-Taylor Studio’s 3D-Printed Shoe Puts Innovation at the Fore

In collaboration with 3D-printing technology developer Zellerfeld, Finn Rush-Taylor Studio is looking to innovate the future of footwear. For their latest team-up, the close-knit collaborators concocted a 3D-printed footwear silhouette, dubbed the NAMI shoe.The sneaker, which gets its name from Japanese origin, boasts Rush-Taylor’s classic asymmetrical design codes, drawing inspiration from the natural cadence of water ripples and waves. A “subtle performance silhouette,” the tech-forward shoe appears in a bold purple tone.To create the NAMI, Rush-Taylor first developed the design concept in virtual reality with a three-dimensional layout. From there, the designer produced rapid prototypes to perfect his silhouette, testing various fits, shapes and key design features with each model.“I hope this release with Zellerfeld signifies a change in the industry which is long overdue, where creators don’t have to answer to a hierarchy and can release a product that is daring and their own vision,” said Rush-Taylor in a statement. “I believe in a future where the creator has full control over their vision and has a platform that pushes for that.”“With the launch of NAMI with Finn Rush-Taylor – 3D-printing makes history again,” added Cornelius Schmitt, CEO and co-founder of Zellerfeld. “For the first time ever, a creative can launch his own sneaker brand from nothing. The release of the NAMI is an absolute statement to the footwear industry. A statement for change, and for always being rebellious.”The NAMI shoes are now available to shop on the Zellerfeld App for $250 USD. To cop a pair, apply to the beta program and scan your feet for a custom-fitted model.Take a look at Finn Rush-Taylor Studio and Zellerfeld’s 3D-printed sneaker above.In more footwear news, PUMA is celebrating LaMelo Ball’s Rookie of the Year award with the MB/02 “ROTY.”Click here to view full gallery at Hypebeast

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