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Ferrari and PUMA Make a Head Turning Comeback With ION F Sneaker

Hot on the (w)heels of Ferrari’s debut fashion show comes a new collaboration between the Italian supercar manufacturer and PUMA, introducing the collaborative ION F.Ferrari and PUMA have a longstanding relationship that dates back to late ’90s, when PUMA used to make Formula 1 racing car drivers’ shoes and then, much like a homologation, turned these into street-going variants. Today, Ferrari switches things up by directly using its finest automotive talent to inspire its sneakers — more specifically, the SF90 Stradale’s entire design language is evident in the ION F sneaker.Aside from the “Rosso Corsa” and “PUMA White” colorway (and the addition of Ferrari branding and “Prancing Horse” badges), there’s more to the ION F than what meets the eye. For example, its rear reflective TPU and PU foam-wrapped panel is inspired by the SF90’s front spoiler, while the magnetic-fit lock buckles are a forceful nod to the g-force created when driving the SF90 around winding bends at speed.The ION F has a combination of curves and angles, just like Ferrari’s cars. It’s sporty yet elegant, functional but not absent of form. Representing the future of Ferrari, the PUMA shoes also fit right in with Ferrari’s new fashion collection that continues the link between cars and humans, curves and human anatomy, and so on.Ferrari’s PUMA ION F can be seen above, and is available to purchase now from both PUMA and Ferrari’s websites and stores. The ION F costs £400 GBP (approx. $560 USD).In other news, here are all the colorways of the Off-White™ x Nike Dunk Low “The 50.”Click here to view full gallery at HYPEBEAST

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