Martine Rose, one of London’s brightest and most important designers, is celebrating her eponymous label’s Nike Shox MR4 collaboration with a new installation that takes over the ground floor of Dover Street Market London.While the pair received a small drop on Martin Rose’s own website, the pair is now rolling out at retailers and this kicks off with DSML. As the first official stockist to carry the Shox mule, which was seen during the designer’s Spring/Summer 2023 runway show at London Fashion Week Men’s, DSML now exhibits the shoe alongside a bespoke curation of images shot by Rose’s longtime collaborator, Roxy Lee.Lee’s keyring art has become the London-based creative’s signature, and now this decorates a white box in store. The theme continues on from the aforementioned SS23 runway show, offering never-before-seen campaign imagery that echoes the ethos of the sneaker collaboration — that being to uplift and empower women, specifically footballers.Throughout the installation is a spotlight on notable female names in the world of football, including Hope Powell CBE, Marta Corredera, Ruth Ruano Carmona, Kat Craig, Founé Diawara, Khartoum Dembelé, Jess Grant, Maria Romanchenko, Jasma and Shikofa. Here, their portraits and close-ups of them wearing the shoe sit alongside Rose and Lee’s signatures, while two plinths put the Nike Shox MR4 proudly on display.The shoe itself draws heavily from football, as well as Rose’s own formal footwear, and combines this on the much-loved Shox silhouette which sees the sole unit system act as a heel. Available in “Black/Red” or “White,” the Martine Rose x Nike Shox MR4 is available at DSML in-store and online now for £180 GBP/$200 USD.Take a look at the installation above, and head into Dover Street Market London to experience it for yourself.In other news, adidas has announced its “Pitch, Please” initiative which provides wxman, girls and Non-Binary people access to football pitches in London.Click here to view full gallery at HYPEBEAST
