Call it a blue chip prospect. Dick’s Sporting Goods has dropped an exclusive new Birkenstock Boston Clog colorway: Stone Blue. Available in men’s and women’s styles throughout July (SRP $154.99), these blue suede shoes are designed to strike a chord with athletes gearing up for the fall semester and in need of stylish, comfortable pre- and post-game footwear.
“We really wanted to tap into the back-to-school energy, which is why this was timed to drop during the summer,” says Craig Kelly, manager of footwear marketing at Dick’s. “The goal was to connect with athletes heading into a new season who are looking for versatile, easy-to-wear footwear that fits seamlessly into their everyday routines, from the classroom to practice and beyond.”
While Birkenstock isn’t known as a traditional performance footwear brand, Kelly says its products complement the breadth of selection at Dick’s, which aims to meet athletes’ needs across every aspect of their lives, from performance and recovery to everyday wear. “We know today’s athletes are looking for products that are on-trend and support their full routine, and Birkenstock delivers the comfort, versatility, and premium quality they’re looking for, whether they’re heading to practice, recovering afterward or wearing them day to day,” he says.
What’s more, “The light blue colorway feels fresh, optimistic, and perfect for the season, offering a clean, versatile look that pairs easily with everything from athletic gear to everyday outfits while adding a fun pop of color,” Kelly adds.
The post Dick’s Sporting Goods and Birkenstock Partner on Exclusive Clog appeared first on Footwear Plus Magazine.
