Gird your loins. The Devil Wears Prada 2 clacks into theaters this week, and the iconic crimson stilettos with pitchfork heels are back. Pop culture legend has it the original poster was only meant to be a teaser for the 2006 film. But the image of the red shoes proved so captivating that Twentieth Century Fox’s marketing team never replaced it with a more official one, proving what everyone in the footwear industry knew all along—it’s all about the shoes.
The famous poppy-red pumps have become the quasi-official logo for the sequel, showing up in a variety of collaborations with brands ranging from Diet Coke to Google. Here’s a look at what’s on the “runway” now.
That’s all.
(Havianas flipflops)
(TreSemmé hair products)
(Diet Coke)
(Old Navy baseball cap and cerulean sweater)
(Old Navy)
(Aeropostale)
(Google)
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