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Cool Runnings: Altra Shoe to Benefit Families of Boulder Supermarket Tragedy

In support of the families who lost loved ones in the Boulder supermarket tragedy, Altra is releasing a limited-edition Bolder Boulder Escalante Racer and donating 100 percent of the net proceeds from the sale to Colorado Healing Fund. The fund’s mission is to identify victim needs and fill in the gaps with financial resources.


Until Apr. 3rd or while supplies last, any purchase of the Bolder Boulder Escalante Racer made online at, or in-store at the participating Boulder Running Company stores (Boulder and Cherry Creek, Colorado locations only) will go towards this cause.


Despite the race being canceled, Bolder Boulder, Jack Rabbit and Altra, a division of VF Corporation, are working together to support the Boulder community, and we appreciate any support.


Learn more about the Colorado Healing Fund:

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