Clarks is making a bold move to control its brand image and the way its products are sold by expanding its online presence with new launches on digital marketplaces around the world, including Walmart, Target, ShopSimon, Free People, Anthropologie, TikTok Shop, and others.
“Clarks has always been able to offer footwear to a broad range of consumers through a broad range of distribution points,” says Gary Champion, president of Clarks Americas. “As the retail landscape has evolved, so has the consumer. Consumers are looking to marketplaces to shop more than ever.
“Marketplaces bring about inherent risks to any brand,” he points out, acknowledging the struggle countless companies face to prevent unauthorized players from selling their products or offering knockoffs through e-commerce sites. “By selling directly on [digital] marketplaces, we can control the assortment being offered, the feel of the brand experience, and significantly reduce the risk of price compression.”
Clarks’ latest move follows the 200-year-old British brand’s September announcement of its first owned digital marketplace in the U.K., set to launch in early 2026 on clarks.com.
Clockwise from top left: OVO, Frank Pellegrino, Bape, Levi’s, CNCPTS, and Disney collabs.
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