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Beat the Heat With Popsicle and Reebok’s Ice Cold Sneaker Collaboration

It’s pretty clear that the folks on the Reebok marketing and design teams have a soft spot for 90s/early 2000’s given as many of the brand’s collaborative collections evoke emotions of nostalgia. In recent years we’ve seen the vector brand link up with the Power Rangers, Candy Land and the Ghostbusters for special footwear projects, and now it’s going to add Popsicles to its ever-growing catalog.The beat-the-heat dessert-inspired collection includes the Classic Leather and Workout Plus silhouettes. Several colorways of the former are designed to call out traditional flavors such as Grape, Cherry, Creamsicle and Bomb Pops. A playful element to note here is that latter of the iterations is supplied with tri-colored outsoles to perfectly channel its aesthetic. The Workout Plus offering comes pre-made with a removable patch over the Reebok branding that sits on the quarter panels to give wearers a cheek “unwrapping” effect.Interested in picking up a pair? The full Popsicle x Reebok collection is scheduled to launch on August 4 in full family sizes. Prices will range from $45-$90 USD.On the hunt for more sneaker news? Reebok has officially announced its Beatnik Moc.Click here to view full gallery at HYPEBEAST

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