Author: Sneaker Blogger

Name: DOE x New Balance 2010Colorway: TBCSKU: TBCMSRP: ¥1,199 RMB (approx. $180 USD)Release Date: July 11 (DOE), July 12 (New Balance Grey), July 14 (retailers)Where to Buy: DOE, New Balance GreyNew Balance is teaming up with DOE, the Shanghai-based streetwear label, on a reimagined version of the New Balance 2010 that translates Eastern philosophy into footwear. The collaboration frames the silhouette through a Taoist yin-yang lens, using a theme the two brands describe as “All-Embracing, Ocean-Deep” to shape a shoe built around ideas of balance, inclusivity, and coexistence.Understanding the weight of this collaboration requires understanding DOE’s place in Shanghai. Founded in 2014 by a group of self-described idealists, the label has spent more than a decade positioning itself as one of the city’s defining streetwear voices, weaving contemporary Chinese pop music, cinema, and global youth street culture into elevated menswear staples. Its guiding 无名氏 (Nameless) philosophy, framed by the brand tagline “BE FORMLESS,” argues that individuality and multiplicity can coexist inside a single brand identity, a stance that helped shape Shanghai’s streetwear conversation across the 2010s and 2020s. Pairing that identity with New Balance, a heritage brand founded in Boston in 1906, sets up the kind of East-meets-West conversation both brands describe as central to the project.The design carries that philosophy through visually rather than literally. Working from the classic 2010 shape, DOE splits the silhouette into a black-and-white composition where the two tones flow into each other rather than sitting in strict opposition, an interpretation of yin-yang duality that emphasizes movement over contrast. High-grade suede meets breathable technical mesh across the upper, layering texture into what would otherwise read as a purely graphic statement, while New Balance’s ABZORB cushioning sits in the midsole to keep the shoe wearable beyond its conceptual weight. The 2010’s original contours stay intact, giving the piece its recognizable base while the surface treatment does the storytelling.That approach echoes the broader arc of the 2010 within New Balance’s recent catalog. The silhouette has become one of the brand’s more collaboration-ready runners in recent years, picking up steam through partnerships that treat its bulky, gorpy profile as a canvas for cultural translation rather than a straightforward performance piece. DOE’s contribution extends that pattern, using the model to stage what the brands frame as a dialogue between Eastern thought, street aesthetics, and century-old shoemaking craft.The New Balance 2010 designed by DOE launches July 11 at DOE in mainland China, followed by a July 12 release at New Balance Grey pop-up locations, the New Balance official mini-program, with wider distribution across select official retailers from July 14.

Name: Nike Air Force 1 Low “Ghostface”Colorway: Summit White/Metallic Silver-Black-Gym Red-Metallic Cool GreySKU: IV6350-121MSRP: $125 USDRelease Date: October 2026Official images of the Nike Air Force 1 Low “Ghostface” has surafced, offering a more detailed look at the silhouette. Expected to launch as one of Nike’s premier drops this Halloween, the sneaker delivers an unofficial homage to the iconic Scream horror franchise. This ghostly iteration transforms the classic basketball silhouette with a leather upper that evokes the look of a black pair being hastily painted in white.The side Swooshes appear ripped and slashed, evoking the killer’s knife strikes, while a stark black midsole and outsole ground the design with dramatic contrast. To break up the predominantly black-and-white execution, hits of “Gym Red” accnets are applied to smaller areas like the lace tips, the miniature forefoot Swoosh, and the heel branding, mimicking subtle blood splatter.The shoe heavily leans into its horror-movie inspiration through a series of thoughtful embellishments. The standard tongue tag is replaced with a sharp, pointed font that immediately calls back to the famous Scream title graphic. The sneaker also comes equipped with a bulky metallic silver phone charm woven into the laces — a direct nod to the terrifying, threatening phone calls that have defined the movie franchise since its inception.

7-Eleven has sued Nike in federal court in Texas, accusing the sportswear brand of copying its signature orange, green and red stripe design on an Air Max 95 sneaker scheduled to release on July 11, a date the retailer celebrates annually as “7-Eleven Day.” The convenience store chain filed its complaint on Wednesday in the US District Court for the Northern District of Texas, arguing that the shoe’s colorway amounts to a confusingly similar imitation of the tri-color branding consumers associate with the 7-Eleven name.Reuters reports that at the center of the complaint sits 7-Eleven’s tri-color stripe combination, a branding element the Irving-based retailer says it has used for decades across store signage, advertising, merchandise, footwear and other products, and one it says is protected by multiple trademark registrations. The lawsuit argues that Nike’s Air Max 95 colorway replicates that stripe design closely enough that consumers are likely to mistakenly believe the shoe was sponsored or endorsed by 7-Eleven, despite no partnership existing between the two companies. To support that argument, the filing points to media reports that have already described the shoe as inspired by the convenience chain.The July 11 launch date sharpens the dispute considerably. 7-Eleven identifies the date as being widely associated with its annual “7-Eleven Day” promotion, when participating stores give away free Slurpees, the frozen, syrup-based drinks the retailer has built into a cultural fixture over decades. In a statement, 7-Eleven said the timing forced its hand, noting that “based on the unauthorized use of our brand along with the impending launch in a matter of days on our birthday, 7-Eleven Day (7/11), we had to act quickly and decisively to protect our brand.” The complaint goes further, calling Nike’s conduct a display of “callous and malicious disregard for 7-Eleven’s rights.”The two sides had reportedly been in contact before the filing. According to the lawsuit, 7-Eleven repeatedly tried to resolve the dispute out of court, but Nike indicated it would continue advertising the shoe and proceed with the planned July 11 launch. That refusal to pause, coupled with the calendar collision, is what pushed the matter into litigation rather than a private settlement. Nike did not immediately respond to a request for comment.7-Eleven’s requested relief reflects how much is riding on the release date. The retailer is asking the court to block Nike’s sales of the shoe outright, order a recall of any pairs already distributed, and hand over Nike’s profits from the footwear along with additional monetary damages.