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Salehe Bembury x PUMA’s New Fusion: the Velum 2

SummarySalehe Bembury’s PUMA Velum 2 evolves the original design, featuring a layered upper with fingerprint textures and NITROFOAM cushioning.Dropping September 3 in “Terracotta” and “Alloy” colorways, this lightweight sneaker balances bold style with performance.After debuting their debut Velum 1 silhouette in Summer 2025, Salehe Bembury x PUMA have returned to the lab for an updated fusion of their distinct identities. The latest model from the Salehe Bembury x PUMA partnership turns Bembury’s fingerprint up a notch, for a pair that is as design-forward as it is performance-ready.In an exclusive interview with Hypebeast, Bembury walked through his approach to the Velum 2: “The first version establishes a design language, and the next gives you an opportunity to refine that language, exaggerate certain ideas, resolve others, and introduce something new without losing the identity that made the original recognizable. I want someone to see the next iteration and understand where it came from, but also immediately understand why it needed to exist.”In short, the Velum 2 is an evolution rather than a complete reinvention. “With Velum 2, the opportunity was to evolve the upper while maintaining the tooling and visual DNA established by the original. I was interested in seeing how much the personality and perception of the shoe could change without altering its foundation,” Bembury explained. Indeed, the latest design feels even more dynamic than its predecessor, trading the Velum 1’s sleek taping and webbing for a more aggressive look: uppers are reimagined with a layered construction, featuring amorphous overlays and translucent mesh.Notably, the tongue is rendered in an embossed fingerprint texture, which is also seen on the sculptural midsoles carried over from Velum 1. For branding, PUMA’s wordmark, on the head of the tongue and the lateral heel, gets reworked in Bembury’s fingerprint texture, while the designer’s wordmark appears discreetly printed onto the outsole. In addition to Bembury’s signature details, the shoe is supported by PUMA’s NITROFOAM cushioning — a nitrogen-infused thermoplastic foam, imbuing the shoe with a lightweight, comfortable feel.”Color is one of the quickest ways to communicate the personality of a product,” Bembury added.  For the inaugural drop, colorways include a monochromatic orange “Terracotta” and a silver “Alloy” colorway with yellow soles. “Alloy allows you to really see the form, material transitions and construction of the shoe, while Terracotta introduces something warmer and more organic,” he continued. Seen in an early preview, a blue and a neon yellow colorway are also expected to drop at a later date. Each pair comes in a limited-edition co-branded box covered in a blue-and-orange fingerprint pattern.The Salehe Bembury x PUMA Velum 2 is set to drop on September 3 at select PUMA stores and the brand’s official web store.

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TOMS Turns Its Alpargata Into a Wearable Tennis Ball

The TOMS Tennis Club Alpargata is the brand’s most literal take on a trend yet, a limited-edition collection that rebuilds its slip-on around the fuzzy fluorescent yellow of a tennis ball. Landing during New York’s biggest tennis week, it leans all the way into the tennis-core moment, aiming squarely at the crowd that treats courtside style as an everyday look.See the shoe and you clock the ball before you clock the footwear. Fluorescent yellow felt covers the upper in the same color and texture you’d feel on a fresh ball out of the can, finished off with bonded tape detailing and a perforated leather footbed in official court blue. It’s a one-glance reference that does the heavy lifting on its own.Where the two versions part ways is in the extras. The women’s Alpargata layers in net-inspired mesh quarter panels and a row of embroidered players rallying across the side, small kinetic touches that reward a closer look. The men’s pair keeps it cleaner, letting the felt, bonded tape details, and the court-blue footbed carry the theme without the added flourishes.Then there’s the packaging, which TOMS clearly refused to treat as an afterthought. Rather than a standard shoebox, each pair arrives sealed inside a collectible canister modeled on a tennis ball tube, folding the unboxing into the game and leaving buyers with something worth keeping on the shelf once the shoes are out.Part of what makes the timing land is the wave it’s riding. Tennis-core has spilled off the baseline and into fashion feeds over the past year, a shift TOMS underscores by pointing to fashion-press coverage and social hashtag counts stretching into the millions, and this drop is engineered to meet that interest at its peak.Underneath the novelty sits the piece that gives the launch some staying power. TOMS is partnering with Black Girls Tennis Club, a nonprofit founded in 2022 to grow access, representation and opportunity in the sport, sponsoring clinics in Central Park that help local New York girls build confidence and find their footing on the court.The limited-edition Tennis Alpargata collection releases Thursday, August 27, exclusively on TOMS.com and TikTok Shop, while supplies last, with every purchase helping support children’s education, health and well-being.

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UGG and Willy Chavarria Announce Debut Capsule Collection

Summary

UGG and Willy Chavarria have officially partnered to unveil their debut collaborative capsule collectionThe unisex range includes five distinct footwear models accompanied by the Hug It Tee and branded socksThe launch is supported by the UGG & KISSES campaign starring Eva Longoria Danny Trejo Becky G and Ivan Cornejo

UGG and designer Willy Chavarria have officially unveiled their inaugural collaborative capsule collection. The upcoming unisex offering explores the thematic interplay of strength and softness, blending Chavarria’s sharp cultural perspective with UGG’s signature design identity.Centered around themes of rebellion and tenderness, the collaborative capsule presents a balance of fierce and friendly aesthetics across five distinct footwear models. The footwear lineup consists of the UGG® Willy Chavarria Guard Boot, Biker Boot, Relaxed Boot, Otzo Clog, and the Hotel Chavarria Slipper. To complete the range, the duo has introduced two dedicated wardrobe essentials: the UGG® Willy Chavarria Hug It Tee and the UGG® Willy Chavarria Sock.The launch is highlighted by the “UGG & KISSES” campaign, which features an extraordinary cast including Eva Longoria, Danny Trejo, Becky G, and Ivan Cornejo. Loosely inspired by the classic ’90s sitcom Married… with Children, the creative campaign reimagines the dynamic and humor of the original show through Chavarria’s Mexican-American lens while preserving the wit, warmth, and playful irreverence core to both brands.The UGG x Willy Chavarria collection will be available on September 10, 2026, at UGG, select UGG retail locations globally, and select pinnacle retailers worldwide.

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