Jared Allen (left) with Marine Corps veteran Josh Wege and family and members of JAH4WW
Workwear, western, and equestrian brand Ariat is contributing $100,000 to the nonprofit Jared Allen’s Homes for Wounded Warriors (JAH4WW), which provides customized, mortgage-free homes for combat-wounded veterans. The footwear company is encouraging shoppers to follow their lead by rounding up purchases on Ariat.com at checkout through November 30 and/or by donating directly to the organization.
Ariat has a longstanding tradition of supporting JAH4WW, which former NFL defensive end and Pro Football Hall of Famer Jared Allen founded after getting a firsthand view of the sacrifice and resilience of service members during a 2009 USO tour. After returning to the U.S., Allen realized that combat-wounded veterans were living in homes that couldn’t accommodate their accessibility needs and resolved to make a difference.
“For the veterans we serve, the right home can give them back a level of independence that most of us take for granted,” says Allen. “Partners like Ariat understand that supporting veterans is about showing up and taking action. Their support helps us build homes around the individual needs of these men and women and also gives them and their families the freedom to focus on what comes next. They fought for our freedom. We’re just trying to give them back theirs.”
“What Jared and his team are doing goes far beyond building homes—they’re helping veterans and their families move forward with greater independence and peace of mind,” says Susan Alcala, vice president, partnership marketing at Ariat. “We believe one of the most meaningful ways to show gratitude for their service is through action, and we are proud to stand alongside them.”
To learn more about the partnership between Ariat and JAH4WW, visit Ariat Life.
Veteran Josh Wege, shown in his JAH4WW home, now competes in adaptive sports.
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