Aldo Group has pledged $375,000 to the Two Ten Footwear Foundation’s Women in the Footwear Industry (WIFI) initiative over the next three years. The brand’s annual contributions of $125,000 from 2026 through 2028 will provide resources for educational programming, networking opportunities, and community building meant to support women in the industry and to help them advance.
“We are deeply grateful for Aldo Group’s support and leadership as we chart the next steps for our thriving WIFI community,” said Two Ten CEO Shawn Osborne. “This new commitment builds on Aldo’s deep history of philanthropy with Two Ten and reflects our shared dedication to the mission of lifting lives in the footwear industry and empowering the women who are shaping its future.”
“This three-year commitment is a testament to our strong belief in Two Ten and its WIFI initiative,” said Aldo Group CEO David Bensadoun. “Our associates have benefited greatly from the network, knowledge sharing, and mentorship WIFI affords them, so we’re proud to continue our support of this initiative and its mission that is essential to the prosperity of our industry.”
Aldo Group executives have a long track record of advocating for female leadership in footwear. Jonathan Frankel, president of Aldo Product Services and vice chair of the Two Ten Board of Directors, plays an active role in shaping WIFI’s future. Senior Director of Marketing Amélie Provost and Vice President of Aldo Product Services Nadia Jamie Samulack are WIFI Leadership Council members.
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