Every era introduces a new icon, but adidas’ Superstar is the original — and icons need not ask for permission. Originally crafted for the court, the Superstar dominated sport and culture in the early ‘90s — a cult-favorite fashion staple donned by hip-hop legends, artists, skaters and pop cultural figures all the same. Ubiquitous with today’s street style scene, adidas reintroduces its leading starlet in the all-new “Superstar, The Original” campaign, championing the communities that have shaped its legacy.Renowned Photographer and filmmaker Thibaut Grevet directs the latest short film, featuring an A-list roster and multi-generational cast of collaborators, including multi-award-winning songwriter and producer Missy Elliot, skateboarding legend Mark Gonzales, NBA star Anthony Edwards, Memphis rap powerhouse GloRilla, Teezo Touchdown and global sensation JENNIE.Narrated by Samuel L. Jackson, the campaign champions the lifespan of the Superstar and what it means in contemporary culture to be an Original Icon. Not every story becomes a movement, but those who walk in the footsteps of the Superstar are empowered to forge a unique path. “Superstar, The Original” commits to this ethos in Grevet’s dreamy aesthetic, celebrating trailblazers who’ve embraced their journeys with verve and passion.More than a shoe, the Superstar has become a movement and a beacon of excellence, led by a cohort of cultural figures shaping the realms of music, film, sports and entertainment. Singaporean actor and singer Glenn Yong — known for his breakout role in the musical drama series Live Your Dreams and his lead appearance in Ah Girls Go Army — stars as an original in his own right in an accompanying interview with the brand. He explains his artistic and songwriting process, sharing how he uses music as a main source of self-expression. “I create works that people can use as an expression in daily life. A lot of people may not be good with words, so they dedicate songs [to loved ones].”
