Nike continues championing UK creative talent across country-wide borders, using the Air Max Pulse as its canvas. The footwear titan recently enlisted rising London-based musicians Jeshi and Nia Archives for its debut. Now, Nike taps ten local visionaries to star in its “The Pulse Of London” campaign.British innovators tour London’s busy neighborhoods and demonstrate the city’s influence on their craft, rocking the new silhouette which similarly breaks boundaries. The campaign spotlights the next generation of Air enthusiasts through immersive shots that reflect their cultural postcodes. From Hackney to Brixton, they were tasked to create visual representations of the Nike Air Max Pulse and do so through artistic lenses. Content creator D’Nieccio Mitchell hits West London thrift stores with a taste-making attitude while tooth gem artist Harley Jennifer takes us to her blinged-out studio. Designer Jojo Vandalkidd treks London’s architectural playground, followed by Klaudia Fior, who shows her light-hearted spirit at open food markets. Krystal expresses fashionable viewpoints at East London’s BOXPARK, accompanied by studio sessions with Norwood DJ, Lil C. Elephant and Castle’s Louis Holsgrove gives insight into his sourcing practice, while Maddie Sellers promotes her sustainable clothing business. Finally, Nasreen and TJ Sawyerr go from north to south London, diversly narrating local basketball and streetwear culture. Take a closer look at Nike’s “The Pulse Of London” campaign in the gallery above. Elsewhere, Chelsea FC looks back at the ’90s for 2023/24 home jersey.
