Month: July 2023

Since the beginning of its rollout, Barbie has dominated the mainstream. New music, memes and makeovers have kept the upcoming film in the conversation with its climax — the film’s actual release — rapidly approaching. Naturally, companies have done what they can to capitalize on this by embracing the world of pink. For Nike, it seems to have had the movie on its mind when designing this pink colorway of the Air Max Scorpion.Launching last year, the elevated silhouette continues to operate as a go-to premium lifestyle sneaker for the Swoosh. Now, it dons an all-pink rendition that includes its Flyknit-chenille upper accented by black Swooshes. Adding to its Barbie aesthetic, stars have been added to the lateral Swoosh’s tail and sockliner that features a new Nike script that matches the tongue.While Nike has yet to disclose any release details regarding this pink colorway of the Air Max Scorpion, it’s expected to land on shelves very soon to capitalize on the Barbie hype. Look for it to become available via the Swoosh and select retailers in the coming weeks at a price of $250 USD.Looking for more of the latest news from the footwear industry? We’ve got you covered. Coinciding with the shoe’s release, we have assembled a detailed breakdown of the new Social Status x Nike Attack “Silver Linings.”

Throughout time, adidas has established relationships with universities that has led to a variety of special collaborative releases. Notably, the German sportswear brand has presented several UltraBOOST 1.0 collegiate collections in the summertime. Last year, this grew to a roster of 11 colleges receiving their own pairs and for 2023, the list has reached a total of 13 schools.Pictured above in the following order, the Miami Hurricanes, Washington Huskies, Texas A&M Aggies, Rutgers Scarlet Knights, Nebraska Cornhuskers, NC State Wolfpack, Mississippi State Bulldogs, Louisville Cardinals, Kansas Jayhawks, Indiana Hoosiers, Grambling State Tigers, Georgia Tech Yellow Jackets and Arizona State Sun Devils have all received a fresh colorway for the upcoming school year. Key UltraBOOST 1.0 elements such as the Primeknit upper and full-length BOOST unit at the midsole are back alongside new detailing. Unique tongue tags include notes pertaining to each university, matching the custom sockliner and shoe box while the school’s name and nickname are written at the heel tabs.Get ready for the launch of adidas’ 2023 collegiate colorway collection of UltraBOOST 1.0s with all 13 pairs set to release at 3am EDT on July 15 via adidas at a price of $200 USD each.Looking for more of the latest headlines from the world of sneakers? We’ve got you covered. An unreleased white colorway of the adidas YEEZY QNTM has popped up, however, it’s not currently expected to land on shelves.