Month: July 2023

Update: Utopia is just around the corner and with that, Travis Scott is utilizing his time in the spotlight to showcase not only new music, but new pieces as well. Leading up to his latest music video with Bad Bunny and The Weeknd, Scott was pictured with his upcoming signature shoe — the Jordan Cut the Check sneaker — on-foot. Now, with the video’s release, Scott has offered a better look at what to expect from the much-anticipated sneaker. As discussed below, the low-top sneaker sees a co-branded strap in white match its overlays while a black base and olive reverse Swooshes at the lateral add contrast. While difficult to make out clearly from most angles in the video, additional details seem to include medial olive Swooshes towards the heel and the Cactus Jack face logo at the heel. View this post on Instagram A post shared by flame (@travisscott)Update: Travis Scott stoked the (la) flames of the sneaker rumor mill in May when he wore a never-before-seen Jordan Brand silhouette to the premiere of The Idol at the Cannes Film Festival in May. While The Idol came and went with little more than a whimper, excitement around Scott’s sneakers remained high, and now, in July, we’ve finally gotten a little more info on them: namely that they’re called the “Cut the Check.”The “Cut the Check” will be Scott’s first fully original sneaker with Jordan Brand, and follows up more than half a dozen collabs with both the Jumpman and Nike, from Air Jordan 1s to SB Dunk Lows and Air Force 1s. It’s equipped with his signature backwards Swoosh, and seems to draw some elements from the Air Jordan 5 as well. In images shared by zsneakerheadz and Sneaker Files, other colorways of the model revealed since Cannes appear to feature a forefoot strap and special outsole branding.Though an official date of arrival for the Travis Scott x Jordan Cut the Check has yet to be announced, it’ll reportedly drop later this year in a full family size run before arriving in more colorways in the early days of 2024. Stay tuned for more info as it’s made available.TRAVIS SCOTT’S NEW JORDAN “CUT THE CHECK” shoe is expected to debut later this year…✂️✔️? @trvisXX?: @zSneakerHeadz @sneakerfiles pic.twitter.com/3d7eyZx42x— zSneakerHeadz (@zSneakerHeadz) July 13, 2023Original Story: Gearing up for the release of his fourth studio album, UTOPIA, Travis Scott is also now believed to be taking his partnership with Jordan Brand to a new height. Showing up on the red carpet for Festival de Cannes, La Flame was spotted in what is now believed to be his first Jordan Brand signature shoe.Already catching attention for his suit set up accented by zip-up hoodie layering, the rapper was photographed in an unidentified pair of sneakers with reverse Swoosh branding. The potential debut Nike/Jordan Brand signature shoe builds on the tones of Scott’s previous collaborative releases expressing a mix of black and dark brown in suede. The shoe is also accompanied by Jumpman motifs at the tongue and thick black waxed laces. Finishing up the design are black midsoles paired with off white rubber outsoles.Take a look at Travis Scott in what is believed to be his first Jordan Brand signature shoe above.For more footwear news, take a first look at Travis Scott’s UTOPIA Air Jordan 1 Low “Olive.”