Month: February 2023

BEAMS connects with New Balance for a re-release of its bespoke M2002R which first released in 2020. The classic silhouette arrived in select BEAMS stores for the GORE-TEX featured “Charcoal” shoe and is now making its way back to stores.The shoe was originally released in 2010 as the flagship model for New Balance’s “MADE in USA” collection. After it was discontinued for a few years, OG fans were able to bring it back after it was highly requested. With its release in 2020, the shoe featured the original upper design, as well las a high-spec sole unit that was similar to the M860v2. Focusing on comfort and fit, the 2002R was revived for Asia and sold out immediately. The BEAMS model is constructed with breathable and waterproof GORE-TEX material. The upper combines a mixture of materials including nubuck and mesh, all dressed in a charcoal grey color scheme. The “N” logo is featured in navy, as is the tongue tag and heel which also sees BEAMS titular orange branding.The New Balance M2002R GTX “Charcoal” is re-releasing on February 4 at select BEAMS retailers and online for approximately $253 USD. In other footwear news, the New Balance 990v2 “MADE in USA” surfaces in Phoenix Suns-inspired colors.

Having connected once before for the Jordan Why Not? Zer0.5, Russell Westbrook’s Honor The Gift lifestyle brand delivers a fresh take on the NBA star’s newest Jordan Why Not? Zer0.6 signature shoe. Reflecting the label’s relaxed aesthetics inspired by Westbrook’s hometown roots, the upcoming pairs are dressed in an earthy mix of grey and beige tones across the mesh, suede, and leather uppers.Arriving in a low-top silhouette, the Jordan Why Not Zer0.6 features a ripstop shroud secured via a zipper that wraps asymmetrically across the medial side of the shoe. A closer look at the open parts of the zipper will reveal repetitive “Why Not” lettering which is reflected on the mismatched heel counters. Additional details include Jumpman logos across the lateral heel, and mismatched details across the orange pull loops, graphic-heavy insoles, and yellow felt tongue tags.Rounding out the look are speckled concrete midsoles fitted with gloss red accents at the medial midfoot and semi-translucent white outsoles. The pairs come packaged in a special box featuring Honor The Gift “For the Inner City” lettering.Take a first look at Westbrook’s Jordan Why Not Zer0.6 “Honor The Gift” above and stay tuned for release details.Elsewhere in footwear, Yoon Ahn teases new AMBUSH x Nike Air Force 1 in white.

Nike has provided a first look of the scorching Air Max 90 Golf “Desert,” just don’t stare for too long.The reveal takes place alongside the Air Max 1 Golf “US Open” and “Always Fresh,” both limited edition tournament themed releases for golf’s major championships, and the “Desert” likely honors the WM Phoenix Open which takes place Super Bowl weekend. And as one of the rowdiest tournament in golf famous for the bedlam which takes place on the 16th hole, it’s only fitting that the sneaker lets out its wild side.Taking a closer look, the most salient features come by way of the melting Swoosh shimmering in purple and green, as well as the crackled crimson red panel depicting scorched earth. Moving on from there, we see a more understated white mesh base layer with cream leather overlays, then dark grey quarters and sock liners. For the branding, flaming yellow and red golf balls center up on the tongues, while the Nike Air logos sit atop bright red heel overlays.Things get crazy once again with the insoles, where a golfer plays in an abstracted desert landscape of red and orange against dark cacti silhouettes. Lastly, a translucent pink and orange outsole reveals a blank and white striped pattern underneath. While no official release date is listed, keep your eyes peeled because the Phoenix Open starts February 9, 2023.In other golf news, Michelob ULTRA has debuted a “Caddyshack” style Super Bowl commercial starring Serena Williams.