Month: October 2022

In August, Nike revealed a new theme, the “Nike Moving Company.” The Air Force 1 served as the starting silhouette with references to the fictional company found on the tongues and sockliners of each colorway. Now, it lands on the Air Max 97 as the style continues the celebration of its 25th anniversary.For the Air Max 97 “Moving Company,” a balance of “Hemp/Stadium Green-Ale Brown-White” provides a unique color palette that seemingly references moving boxes with its brown shades. Utilizing the sneaker’s wavy linework, the upper toggles between “Ale Brown” and “Hemp” with seemingly sporadic brown embroidery throughout the lighter layer. “Stadium Green” serves as a key accent color at the small Swooshes, tongue detailing and heel tab that reads “NIKE MOVING CO.” in light brown. Additional thematic detailing is found on a unique lateral tag with the theme’s signature snail Swoosh logo. This logo can also be spotted on the tongue and sockliner. Lastly, the white sole unit shows off its Air technology to complete the look.Release for the Nike Air Max 97 “Moving Company” is expected to take place in the coming weeks via Nike and select retailers at a price of $185 USD.In other footwear news, LeBron James’ latest signature shoe, the Nike LeBron 20, has been outfitted in Lakers colors with its “Violet Frost” makeover.

LeBron James and the Los Angeles Lakers made their 2022-23 NBA Preseason debut last night against the Sacramento Kings. Unfortunately for King James and the rest of the Lakers squad, the result was a whopping 30 point loss. However, it served as an opportunity for James to show off his latest signature sneaker with Nike, the LeBron 20. Officially announced last month, the LeBron 20 has been spotted in a variety of colorways, including a Miami Heat-themed look James wore on-court last night. Another seemingly team-focused colorway includes the purple and gold “Violet Frost.”Surfacing previously in an accidental release via Finish Line, Nike has officially revealed the “Violet Frost” colorway. The colorway sticks to the silhouette’s typical construction as a special “XX” dubrae returns in silver alongside a carbon fiber midfoot shank and knit upper in purple. Most notably, the LeBron 20’s lateral purple Swoosh is partially covered by an additional Swoosh in a striking gold. Hits of salmon appear at the base Swoosh’s stitching, lace system and tongue while a lavender arrives at the midsole, resting atop an off-white multidirectional rubber outsole.Release for the Nike LeBron 20 “Violet Frost” is currently expected to take place October 15 via Nike and select Nike Basketball retailers at a price of $200 USD.In other footwear news, the Air Jordan 37 has been decorated in a Toronto Raptors-themed colorway, reminiscent of the OG Air Jordan 7 “Raptors.”

Highs and Lows’ in-house imprint HAL STUDIOS® has a knack for pulling off a must-have collaboration, and some of its best work has been alongside the footwear giant ASICS. In April, the two came together on their first GEL-1130 collaboration, while back in September it was announced that the duo would return to the silhouette with the “FOREST” colorway. Now, we get a closer look and more information about the soon-coming pair.The label centers much of its work around the concept of “Dream Thinking,” something it describes as “an ongoing conversation, a series of case studies and collaborative projects.” Here, the brand has studied the Shinto shrines of Japan’s dense forests, in turn inspiring the theme of this next GEL-1130.Maximal minimalism is another approach that HAL STUDIOS® embodies, creating clean shoes that actually have plenty going on. The breathable mesh uppers are found in an exaggeratedly wide knit, contrasting with hairy green suede, brown leather accents, and an “Antique White” midsole unit. A clean color palette it may be, the sneaker is in fact a nod to the Japanese forests as well as retro running aesthetics, with pops of orange ushering in the latter concept.Naturally, a TRUSSTIC support system offers stability beneath the foot, while GEL cushioning provides all-day comfort. To secure a pair of these limited-edition sneakers, HAL STUDIOS® is opening up a 48-hour window around the world to place advanced orders, commending on October 5 at 4 a.m EDT/9 a.m. BST/10 a.m. CEST/5 p.m. JST/9.30 a.m. HKT/7 p.m. AEDT, which means you have a better chance of securing the shoes and also being given a pair of socks.More information can be found online. For now, take a closer look at the pair above.In other news, the UNDERCOVER x Nike Air Force 1 is coming.