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Here’s Why New Balance Is Dominating Right Now

In an era that has belonged to sportswear giants Nike and adidas, New Balance has emerged as a leader in the cultural zeitgeist. The brand never set out to be a part of hype culture, but that, ironically, is what has positioned them as one of the most hyped brands in the market right now. […]

AURALEE x New Balance 2002R Collab Receives Release Date

Boston sportswear name New Balance and Tokyo-based lifestyle label AURALEE are continuing their longstanding partnership — stretching back to GORE-TEX R_C2 iterations in 2019 — with the introduction of two new 2002R colorways. The upcoming colorways arrive in a “Yellow beige” luxe suede and mesh combination as well as a predominately off-white mesh and smooth leather variation.Both shoes are accented with sage green and light brown panels towards the heel and inner lining as well as silver metallic accents on the pill-shaped tongue tags and heel tabs. Rounding out the designs are springy N-ERGY midsoles and durable rubber outsoles. Co-branding is displayed exclusively on the co-branded footbeds.AURALEE takes inspiration from a variety of influences for the collaboration, from the weather to the designer’s travels. The result are relaxed earth-toned pairs that balance simplicity with modernity.The AURALEE x New Balance 2002R is set to release September 9 on the New Balance website and at select retailers for $155 USD.Elsewhere in footwear, adidas’ Forum Mid arrives in a Bauhaus-inspired “Patchwork” colorway.

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Nike Dunk Low Surfaces in “Pink Teddy Bear” Colorway

After receiving a first look at a brown “Teddy Bear” colorway earlier last month, Nike now officially reveals a new Dunk Low “Pink Teddy Bear” — reminiscent of the furry “Three Bears” pack released back in 2006. Arriving as feel-good on-foot companions for the colder months ahead, the upcoming pairs are found in knitted nylon uppers with suede overlays and smooth sail-white leather hits across the lateral Swooshes and heel tabs.Details include thick suede tabs stitched across the lateral Swooshes and geometric bear head graphics engraved on the lateral heel counter. The inner lining is dressed in soft, plush materials and colored teddy bear graphics are printed on the insoles. Rounding out the design are crisp white insoles and gum rubber outsoles.Take an official look at the Nike Dunk Low “Teddy Bear” above and look for the pairs to arrive in the coming weeks at Nike’s website and select retailers.Elsewhere in footwear, New Balance 550 surfaces in a “Marblehead” colorway.

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