Month: September 2021

After launching Curry Brand last year, Stephen Curry and Under Armour are now gearing up to launch another signature shoe, the “Curry Flow 9.”Unveiled during the recent 2021 NBA Media Day leading into the season, the first look at the Under Armour Curry Flow 9 reveals what appears to be a Sesame Street Cookie Monster-themed colorway accompanied by matching socks. Serving as the follow-up to the Curry Flow 8, the upper of the low-cut court sneaker features a dynamic knit base accented by suede elements at the heel and vamp. Visible branding elements come in the form of “Curry Flow 9” markings on the extended tongue, “SC30” motifs and tags at the heel region. Finishing up the design of the shoe are one piece sculpted sole units that stretch up onto the rear heel panels.Take a first look at Stephen Curry’s Under Armour Curry 9 signature shoe below. View this post on Instagram A post shared by Wardell Curry (@stephencurry30) View this post on Instagram A post shared by Golden State Warriors (@warriors)For more footwear news, take a closer look at the Patta x Nike Air Max 1 “Monarch.”

At an earnings call last week, Nike CEO and president John Donahoe gave additional insight on the SNKRS app’s exclusive access model. The CEO gave investors a rundown of the Off-White™ x Nike Dunk Low rollout, a collection that consisted of 50 various colorways that were released on the app throughout the month of August.Sneakerheads were given the chance to purchase the shoes, which were made available via “exclusive access.” Donahoe explained how the process worked stating, “This approach sends personalized purchase offers to members based on their engagement with SNKRS, past purchase attempts, and other criteria, using data science to drive digital member targeting. For example, 90% of the invites for the Off-White Dunk went to members who had lost out on a prior Off-White collaboration over the past two years.”Donahoe’s comments at Nike’s fiscal 2022 Q1 call was one of the first instances the company has been transparent with the workings of the SNKRS app. For many sneaker shoppers, the app has been deemed a great source of frustration when it comes to the most-coveted drops. Donohoe continued to claim, “The Off-White Dunk ended up in the hands of hundreds of thousands of our most deserving members, creating what we call ‘exclusivity at scale.’ And this improved consumer experience has a positive impact on the entire business. We’ve seen that those who benefit from exclusive access on SNKRS spend more, fueled by the energy of their win.”Former Nike VP Ann Hebert made headlines earlier this year when Bloomberg Businessweek published an article surrounding her son’s sneaker reselling business. At the time, Hebert’s tie to the case caused the SNKRS app to be under scrutiny for having an unfair system. Since her resignation, Donahoe promised to continue to work towards regaining the trust of consumers.In other footwear news, Nike salutes the upcoming winter solstice with this vivid Dunk Low colorway.

Even after delivering one of the most-anticipated albums of 2021 in DONDA, Kanye West is still managing to generate even more headlines related to his upcoming initiatives outside of music. Not so far after revealing the trailer for his upcoming Netflix documentary Jeen-Yuhs, the creative polymath is now shining a spotlight on a brand new footwear product: the adidas YEEZY 500 High “Mist Stone.”On this forthcoming makeup, a collection of grayscale hues do all of the heavy lifting. Its nominal shade arguably does most of the work here as it douses the base layer’s suede overlays. Next to this comes puffed up neoprene panels that are dialed to an off-white hue as well as laces and a throat that’s arrives with a solid black exterior. Mudguards and the lower heel overlays are each treated with a slate gray paint job, and the adiPrene-cushioned sole units are fully submerged in a bone-esque tone.adidas or Ye have not yet confirmed the official release date of the adidas YEEZY 500 High “Mist Stone”, but early reports have them dropping on October 4. Retail price will be set at the usual $220 USD.In case you were looking for more sneaker news, atmos’ motion-blurred adidas Consortium EQT PROTO collaboration has been unveiled.