Mount to Coast C1
Building on a successful trial “run,” long-distance running shoe brand Mount to Coast and New England retailer Marathon Sports will now feature Mount to Coast product in all 31 Marathon Sports stores.
The chain trialed Mount to Coast Shoes at its Portland, ME, store starting in March 2025. Steadily increasing sales prompted Marathon Sports to offer the brand in six additional stores in fall 2025 and another six in spring 2026. The move reflects the fact that the products, which were initially designed for ultra marathons but now include long-distance running shoes, strike a chord with the store’s clientele. This may be in part a reflection of growing enthusiasm for ultra long-distance runs among weekend warriors and other outdoor fitness enthusiasts. (Participation in ultra running events has grown by more than 300 percent in the U.S. since 2000.)
All Marathon Sports locations will offer Mount to Coast’s C1 road super trainers (a high-stack road running shoe designed for long-distance runs and ultra-distance road training) as well as H1 hybrid running shoes (designed for road-to-trail running, gravel, and mixed-surface routes). Some locations will offer up to four additional running shoes from Mount to Coast.
“Since first offering Mount to Coast shoes, we’ve seen how much their products and brand resonate with our customers,” says Ben Cooke, CEO of Marathon Sports. “We are proud of our ability to discover great emerging footwear and always strive to introduce new products and technologies to our customers. In that spirit, working with Mount to Coast has given us an exciting opportunity to show more runners the best new shoe brands we’ve seen in the last several years. Mount to Coast has done a great job of supporting the rollout to new doors, including educating our staff and getting them excited about the product.”
“Expanding our relationship with Marathon Sports is an exciting milestone for Mount to Coast, and we are grateful for their partnership,” says Mount to Coast U.S. country manager Douglas Rosenberg. “Our strategy is to focus on specialty retailers to build partnerships to grow the business together. We’re grateful and honored to have such a venerable partner in Marathon Sports in New England for this journey.”
Mount to Coast launched in 2024 and initially focused tightly on ultra running. The brand now offers shoes for all distances and surfaces, from road to rough trails. A proprietary supercritical nitrogen foaming process provides long-lasting midsole materials with responsive energy return in the shoes, making them popular with many types of runners. Mount to Coast shoes are now sold at more than 600 retailers in the U.S.
Marathon Sports was founded in 1975 and is a widely respected running hub, blending fitting expertise and premium products with running-centric community-building events and partnerships.
Mount to Coast C1
Mount to Coast H1
The post Mount to Coast Expands Partnership with Marathon Sports appeared first on Footwear Plus Magazine.
