At the Veterans of Foreign Wars (VFW) National Convention in Reno this July, Twisted X hosted a design competition encouraging VFW members to channel their creativity into a custom piece of footwear. The Decatur, TX-based company received 35 submissions, giving veterans the chance to design a shoe that reflects their story, their service, and their personal style.
“I was surprised and impressed by both the talent and the level of participation shown,” says Prasad Reddy, CEO of Twisted X Global Brands. “It was especially rewarding to see not only veterans getting involved, but also their children and grandchildren who wanted to be a part of this creative campaign. Seeing that kind of enthusiasm across generations made the experience even more meaningful, and we are very pleased with the participation.”
Entries were judged by Twisted X on originality, craftsmanship, and design quality. Three styles were among the top contenders selected. The winning designs didn’t just take home bragging rights; top voted styles received gift cards from Twisted X. The styles also have the potential to go into production, putting a veteran’s vision on shelves for thousands to wear.
Reddy says Sketch to Sole competition will continue. “We’re encouraged by the participation and enthusiasm,” he says. “We’re looking forward to building greater awareness and expanding the competition on a larger scale next year.”
The overriding goal, Reddy adds, is the company’s ongoing commitment to support veterans. “We owe so much to the men and women who’ve served our country,” he says. “Supporting veterans and their families is something I care deeply about, and that commitment is shared throughout Twisted X Global Brands.” Reddy adds, “Sketch to Sole gave us a unique opportunity to connect with veterans, celebrate their creativity, and bring some of their talents to the forefront. It’s very important to us to be involved with veteran organizations as much as we can.”
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