Capitalizing on the increasing popularity of western style, Genesco Inc. launched a Fall ’26 Wrangler footwear collection this week, expanding a multiyear licensing agreement with Wrangler parent company Kontoor Brands signed in 2025.
Initially available on wrangler.com, then rolling out at select U.S. retailers later in the season, the collection includes men’s, women’s, and children’s western, work, and casual footwear, with MSRP from $100 to $240. Styles feature premium materials like full-grain leather and denim textiles. Select work product will meet ASTM standards for safety-toe protection and slip- and oil-resistance.
“Wrangler represents a significant growth opportunity for Genesco Brands Group and reflects our strategy to build and scale leading lifestyle brands in footwear,” says Rick Higgins, president of Genesco Brands Group. “We’ve combined Wrangler’s iconic heritage and deep connection with consumers with our footwear expertise to create a collection that is unmistakably Wrangler.”
“Footwear is a natural extension of Wrangler’s authentic Western roots and rugged everyday style, allowing our consumers to embrace the brand from head to toe,” says Steve Armus, vice president of licensing and collaborations at Wrangler. “Genesco’s proven footwear expertise makes them the ideal partner to translate our authentic style into a comprehensive collection. By pairing our legacy of durability and craftsmanship with Genesco’s industry-leading capabilities, we are delivering the superior quality, comfort, and timeless design consumers expect for daily wear.”
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