Neal Taylor, EVP and Chief Commercial Officer, Ecco
Ecco has promoted Neal Taylor to the role of chief commercial officer, succeeding Casper Gram Hvejsel. In his new position, Taylor will head up the European comfort brand’s global commercial agenda, overseeing the global marketing team. He has been with Ecco since 2025, serving as CEO and president of Ecco Americas.
In other Ecco news, Adam Meek joins the company as chief product officer. Prior to joining Ecco, Meek served as chief product officer at Dr. Martens. His background also includes roles at Canada Goose; Sperry, Wolverine Worldwide; Nike; and Lacoste.
Both executives will be executive vice presidents and members of Ecco’s managing board.
Adam Meek, EVP and Chief Product Officer, Ecco
“Neal and Adam each bring deep expertise, a global perspective and a strong consumer focus,” says Thomas Gøgsig, chief executive officer at Ecco. “Their appointments strengthen our leadership team as we build on Ecco’s distinctive foundation in craftsmanship, innovation, quality, and comfort, and shape the next chapter of growth for the brand.”
In his new role, Taylor will draw not only from his years at Ecco but also from two decades of related leadership and brand strategy experience. His resume includes serving as SVP of global commercial at Champion, as well as holding senior roles at Reebok, Adidas, and Red Bull.
“Ecco has a unique foundation in craftsmanship, quality, and comfort, with a clear opportunity to deepen its relevance with consumers globally,” says Taylor. “I am honored to join the managing board and to work with colleagues across the business to build on our strengths, create value for our partners, and bring the Ecco brand to more people around the world.”
Meek also praises Ecco as “a brand with genuine substance, rooted in innovation, craftsmanship, quality and comfort.” “That foundation creates significant potential to build meaningful product experiences for consumers around the world. I am excited to get to know the business and its people, and to shape the next chapter for Ecco,” he says.
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