Clarks unveiled a new lightweight, flexible, water-friendly women’s flip-flop and sandals franchise called Bubblo at the Atlanta Shoe Market this past week. Part of Cloudsteppers by Clarks, Bubblo will be available for Spring/Summer 2027.
Bubblo styles come in a range of bright seasonal colors in classic flip-flops, double-band slides, and triple-band sandals. All feature:
• lightweight EVA cushioning
• soft, molded arch support for underfoot stability
• water-friendly materials for quick drying and easy cleaning
• durable slip-resistant outsoles with TPR tread for extra grip on wet surfaces
Answering to growing consumer demand for affordable, comfortable, on-trend footwear, SRP starts at $49.99.
“Cloudsteppers by Clarks continues to deliver strong momentum in the U.S., and our position in the women’s flip-flop category gives us a great platform for future growth,” says Gary Champion, president of Clarks NA. “Bubblo is a fresh, commercial, and highly wearable addition to the range, created with both consumers and retail partners in mind. It brings together the comfort credentials Clarks is known for with the versatility and value shoppers are looking for.”
In other news from Clarks, the brand is continuing to invest in C360 Foam, expanding the proprietary impact-absorbing technology beyond performance walking styles to additional lifestyle categories—including Code, a new casual lifestyle collection unveiled last week in Atlanta. Code emphasizes refined, everyday silhouettes designed for work, travel, and social occasions, all with C360 Foam to ensure long-wearing comfort.
C360 Foam technology combines dual-layer cushioning engineered to absorb impact, maximize return energy, and support natural walking movement, allowing wearers to walk farther for longer comfortably.
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