Decades later, Hiroshi Fujiwara is as important to Nike as ever. The “Godfather of Streetwear” has once again shifted from hype amplifier to architect of innovation with the introduction of Fragment Concept Testing. Announced today by Fujiwara and Nike, the new collaborative project debuts with co-designed colorways of the Mind 001, Mind 002, and Air Liquid Max.Before fragment design was founded in 2003, Fujiwara was one-third of Nike’s influential HTM trio. Composed of cultural leader Hiroshi Fujiwara, designer Tinker Hatfield, and former Nike CEO Mark Parker, HTM was a playground for innovation. The trio explored the boundaries of footwear, from transforming staples like the Air Force 1 into luxury propositions to experimenting with progressive silhouettes like the Sock Dart. After pioneering designs such as the Flyknit Racer and Flyknit Trainer, the group concluded its run with individually designed Air Max silhouettes, released on Air Max Day in 2016.
