Fútbol is life.
Sofía Vergara, recently minted Skechers spokesperson, is bringing a little fútbol attitude to the biggest game in football. The Emmy and Golden Globe nominated actress/producer/entrepreneur will kick off the big game on Super Bowl Sunday by tossing her useless shoes for something much better: the convenience of Skechers Hands Free Slip-ins. The ad marks Skechers 13th Super Bowl appearance, airing nationwide just before kickoff when New England faces Seattle on NBC.
“No one can kick off a game like Sofía,” states Michael Greenberg, president of Skechers. “She brings energy, passion, and attitude to the field with her signature style and confidence. She’s the perfect fit for Team Skechers, and will remind the millions of viewers that life is always easier and more comfortable when you go hands-free with Skechers Slip-ins.”
Raised on fútbol and now stepping onto American football’s biggest stage, Vergara delivers a playful, comfort-first take on one of TV’s most-watched moments—ditching her “rompe” and “useless” old shoes to show fans how to ‘slip in’ to game day mode, no matter how intense the action gets. The campaign taps into pre-kickoff anticipation, heightened emotions, and Vergara’s playful personality while positioning Skechers as the go-to choice for effortless comfort when it matters most. Specifically, the Skechers Glide-Step, featuring a distinctive geometric midsole engineered to create natural momentum with every step and delivering a plush, pillow-soft landing and an energized, powerful takeoff. The styles also feature Skechers Hands Free Slip-Ins technology, redefining everyday ease with effortless comfort and convenience. Designed with Skechers’ exclusive Heel Pillow technology, these easy-wear shoes keep your foot securely in place for all-day comfort, no bending required.
Watch here: https://www.youtube.com/watch?v=4nyKYDP21rM
The post Skechers/Sophía Vergara Super Bowl Ad a Real Kick appeared first on Footwear Plus Magazine.