Call it a threepeat. For the third straight year Foot Locker will be running a full-court press at NBA All-Star 2026 (Feb. 12–15) with its biggest activation yet in Los Angeles. Foot Locker Takeover will bring highly anticipated sneaker drops, top athletes, creator-led content, and community programming together to connect fans with the culture and the city that shaped the game.
L.A. LIVE will feature distinct staging areas for Nike, Jordan Brand, Converse, Adidas, Puma, Crocs, and New Era. Expect celebrity appearances, interactive experiences, and exclusive product customization—all designed to elevate culture and celebrate Los Angeles’ basketball community. Foot Locker Takeover will also feature a series of drops, including the Jordan Retro 4 Lakeshow, Jordan Retro 5 Wolf Grey, Jordan Retro 6 Infrared, Converse SHAI 001, and special Nike Basketball releases featuring the latest innovation as well as storytelling from its roster of signature athletes. Additional limited releases will include Adidas x Anthony Edwards 2, Puma MB.05 LO LA, and more.
“For decades, Foot Locker has built a legacy at the intersection of basketball, culture, and community,” states Brett O’Brien, SVP and chief marketing officer, Foot Locker North America. “We’re proud to return to basketball’s biggest stage with programming and product that reflect our deep-rooted heritage in the game and our commitment to the communities that shape it. By bringing together top athletes, creators, and local voices in Los Angeles, Foot Locker Takeover reinforces our authenticity—celebrating culture, investing in community, and maintaining our leadership as the go-to destination for high-heat launches and the next generation of basketball fans.”
The flagship space—in partnership with Nike, Jordan Brand, and Converse—will spotlight performance, legacy, and innovation in an interactive environment. The retail experience will include a full-size basketball court anchoring The Clinic, which will host top athlete appearances, daily programming, skills and drills challenges, and more. Fans can also explore the Adidas ANTLAND neighborhood experience inspired by Anthony Edwards’ Atlanta roots; step into the Puma Hoops Drive-in Cinema powered by the Puma x Fast & Furious collection showcasing LaMelo Ball’s MB.05 and LaFrance in an interactive retail experience; and tap into the Crocs Creator Studio, where influencers will create content and host product giveaways. In addition, New Era will debut an exclusive headwear and apparel collection with Jae Tips, who will be on-site hosting a custom headwear patch station. Fans can also step into the New Era Design Lab to create one-of-a-kind cap and apparel designs through embellishment customization. The New Era Cap Spa will also be open for fans to clean, restore, and refresh headwear.
Foot Locker Takeover will extend beyond L.A. LIVE to the Los Angeles Convention Center at NBA Crossover, nearby Foot Locker stores, and local neighborhoods with inspirational mural art and experiences, bringing together communities that define the city’s rich basketball heritage. At the NBA Crossover experience, Kids Foot Locker will pop-up in partnership with Nike for fans to experience the latest releases from the Nike x LEGO collection.
Foot Locker will once again also be an associate partner of the 2026 NBA HBCU Classic presented by AT&T, between Hampton University Pirates and North Carolina A&T Aggies men’s basketball teams. As part of this partnership, the Foot Locker Foundation will donate $25,000 to each school.
Foot Locker Takeover activation and retail spaces will be open to the public Feb. 12-14 from 10 a.m. to 10 p.m., and Feb. 15 from 10 a.m. to 7 p.m.
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