Rack Room Shoes and Jordan brand are getting the band back together! Beginning Feb. 3, Jordan sneakers will roll out in all 520-plus Rack Room Shoes locations nationwide. The newly curated lineup includes sleek sneaker designs for women, men, and kids, as well as slides, socks, and backpacks. The collection will be anchored by Jordan’s most iconic heritage colorways, including the timeless black, red, and white combinations that first defined the culture of flight, as well as clean white-white, game royal, and vivid pink.
“We often say that Legends Raise Legends, and this partnership is the ultimate proof of that,” says Brian Burnett, CMO of Rack Room Shoes, noting that being one of the few retailers to carry the original launch in 1985 was a defining moment for the Charlotte, NC–based chain. “Bringing that heritage back to our shelves with new styles for the next generation of athletes and sneakerheads is a milestone we’ve been waiting to celebrate.”
To get the word out, Burnett says all Rack Room Shoes locations will receive a comprehensive Jordan-branded signage and fixture package. That involves display intensity scales from standard branded setups in every store to full immersive takeovers at select locations. In addition, the teaser campaign for stores and ecommerce began this week with an announcement to loyalty customers and special perks such as gift-with-purchase offers and other upcoming promotions throughout the year for an elevated in-store experience.
The Rack Room Shoes collection of Jordans, all at approachable price points, will feature mid and low versions of the Connect, inspired by the legendary Jordan 1, and the Trunner Flow, a new running-focused style offering casual comfort. Other styles will be influenced by retro Jordans.
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