As Hypebeast celebrates its 20th anniversary — brought to life at last month’s New York exhibition chronicling the past two decades — we’ve spotlighted the people, brands, and moments that have impacted our community.While the milestone serves as a time for reflection, we have taken a look back at some of the labels that have built an equally culture-defining legacy.For this installment, we break down seven decades of PUMA. Established in 1948 by Rudolf Dassler after parting ways with his brother on a shoe brand they co-owned, the iconic Formstrip logo was patented in 1958 and has since become a globally recognized emblem.From sneaker silhouettes to design technology, we delve into the pieces that have built the foundation of the brand’s acclaim, cementing itself as one of the leading sportswear labels in the industry, as well as a deserved place in the history books.1966: PUMA KING
